Six Steps for Putting Together a Successful Inbound Marketing Plan
Inbound marketing means the customers come to you Growing a business takes planning, and any successful marketing activity, whether it’s Inbound or Outbound, starts with…
Year: 2015
5 Reasons Why You Need a Website Redesign
Is your website a bit outdated? Businesses change all the time. The purpose you have now is different from the one you started with. and suddenly…
Should You Outsource Content Marketing or Do It Yourself?
Regardless of the size of your business, you don’t have a limitless budget. At budget-review time (and on a fairly regular basis, really) it’s important…
How to Create Content That Ranks on Google
A lot of companies take the wrong approach when creating content for their websites, writing mainly about themselves and not really considering how to create…
8 Important SEO Metrics For Your Business
Many people new to SEO will spend months working on their website while feeling like they aren’t seeing any results. It may be due to…
How to Avoid a Google Penalty for Your Website
One Google penalty is all it takes to wipe out all the progress a small business has made in regard to SEO. Avoiding a penalty should…
Six Questions to Ask Before Hiring an SEO Company
Search engine optimisation, or SEO, is a method of driving traffic to your website by making your site appear as close to the top spot…
Sticky turns 10: reflections on a decade of change
– by Craig Wilson (with excerpts from recent Fairfax column) Sticky turns 10 today. It has been a decade since I purchased a small regional…
Understanding Pay Per Click Advertising: Broad Match v Exact Match
Better targeting leads to better PPC results When it comes to digital marketing, if you need quick results, then there are few better options than…
How to use Google Analytics to Improve Your Marketing Through Data Interpretation
One of the greatest assets your company can gain is accurate information to help make better marketing decisions. Without analytics, however, information becomes trivia, nice…
How Content Marketing Can Drive More Sales for Your Business
Can writing articles on a blog help increase sales for your business? It seems a bit far-fetched — even if there were a way for people…
Has Your Website Been Attacked By a Panda? 5 Ways to Avoid a Google Penalty
Did you know that a stagnant website is likely a victim of the Panda? Since the introduction of the Google’s Panda algorithm update in 2011,…