Whether your business is small, medium, or large or anything in between, social media is one of the best ways to help create significant growth in business. Many shy away from social media marketing for a variety of reasons: lack of understanding of platforms, unwilling to constantly post are just a few of them.
However, not recognizing the power of social media marketing is a fatal mistake for many growing businesses. Great inbound marketing strategies holistically incorporate both SEO and social media to generate growth for businesses of all sizes.
1) Unsure of just how social media works? Hire an expert!
One of the best ways to go about creating social media campaigns is to hire a specialist to helm social media marketing. Hiring an expert is a surefire way of making sure your brand is leveraged as best possible in the digital atmosphere by someone who understands these platforms inside out and knows how to gauge user engagement for content.
Rather than spending time trying to learn the ins and outs of each different platform (especially with new ones constantly popping up) a specialist can help you decide which platforms are best suited for your business needs and create the appropriate strategy.
2) Specialists have the right resources
Social media marketing is a full-time commitment, running successful pages can require anywhere between a few hours to a whole month of commitment depending on content. Social media marketing can drain small business resources, from manpower to time and results still might not be seen.
By hiring specialists, businesses can free up their time and focus on other aspects – while still seeing growth from their online marketing without dealing with the day-to-day functions of creating, scheduling and posting content.
3) Constant content development and generation
One of the more difficult parts of running social media is coming up with fresh, original posts each day to gain user engagement. Social media marketing doesn’t perform well if neglected (unsurprisingly), and it has become increasingly important to make sure there is consistent new information to drive user traffic onto a page. One of the best reasons to hire social media marketing is because constant content generation is ensured, and that it will be cutting edge and on track with what is trending in the digital atmosphere.
Australians spend more time on social media than any other country so it is imperative that businesses maintain a presence on these phenomenally popular platforms.
At Sticky, we love social media and have been using it to grow businesses since 2007. Please contact us if you’d like to learn more about how we help your business grow though social media marketing.