Search Engine Optimisation is one of the most cost-effective inbound marketing strategies that drives qualified traffic to your business’s website. Google crawlers are getting smarter every day about finding quality content versus heavy keyword garb. Make sure your website’s content addresses these 4 seo trends.
1. Create content worth reading.
Having so much access to a plethora of information has created a generation of skimmers who need to find the right content quickly, or they move on. Smart content writers know to keep their messages short, sweet, and to the point. Create high-quality content with relevant keywords and synonyms.
2. Have a social presence.
Search engine algorithms are also getting better at finding the high-quality content by finding the articles that are socially shared. That’s right! Attach your site to social media platforms such as LinkedIn or Twitter to get the word out.
3. Make SEO mobile-friendly.
Most searches are now done by mobile-users rather than on a desktop. It’s estimated that as many as 50 billion searches will be done on a mobile phone by the end of 2015. Google is paying special attention to this in their latest (April 2014) algorithm update which is set to reward mobile responsive websites and potential punish non-responsive sites.
4. Replace plain text with visual content.
Infographics and videos are more utilized than ever to tell a story and share information. Pop in relevant pictures, how-to videos, or slide shows to clearly get your message across to your audience.
Trends in SEO are continually changing for the better. Find the perfect balance to driving traffic to your website, and delivering top-notch content that’s worth reading.
Sticky specialises in helping companies grow significantly using digital marketing to generate more leads and convert more opportunities. Contact us to learn more about SEO trends and how we can help your company thrive.