There’s no question that social media marketing is an important part of any company’s marketing strategy. Latest statistics indicate that social media is now the #1 driver of referral traffic at a rate of 31.24%. However, with so many social media platforms to market to, it is difficult to create an effective strategy for many companies.
So we drew up these 4 tips for creating a successful social media marketing strategy.
Develop a content strategy
Content helps build your reputation and sets your business apart as the expert in your field. Sharing important tips, guides and articles with your network will create trust with potential customers. Shareable content is a great way to increase brand awareness for your company. However, when it comes to social media it is beneficial to share content from other sources and not just your own. This will help people feel as though they are not constantly being given a sales pitch, but that you care about them and providing relevant content, even if it isn’t your own.
In order to build your presence on any social media platform, consistency is key. Keeping your company in front of potential customers as often as possible, without overwhelming them, is crucial. Post regularly on each platform and make sure that your content is consistent with your brand. Shoot for 5-10 times per day on Twitter, 1-4 times per day on Facebook and Pinterest. Set goals and search for content ahead of time.
Keywords and Hashtags
After creating and sharing relevant content consistently, you need to make sure you are using keywords and hashtags on the social media platforms you are targeting. These two methods make your content searchable. All those hashtags may seem like overkill, but there is a purpose behind them. Clicking on a hashtag will bring up other content with the same tag. Make certain you are including relevant keywords as well. This helps your company become searchable, which makes it easier to find.
The only way to truly be successful with social media marketing is through analyzing your data. Spend some time on each platform understanding their analytics and test out different keywords and posting times for an optimal outcome. Understand what is engaging to your followers and which content is being shared. Continually measuring your efforts is the best road to success.
If you’d like to discuss creating a successful social media marketing strategy for your business, please contact us.