The marketing world has changed dramatically over the last decade. The skills we needed to deliver effective marketing results just a decade ago are significantly different from those we require today.
Technical skills such as basic coding and video production will soon be standard requirements for many marketers. Data analysis will also be in high demand, as research predicts a shortfall of up to 1.5 million managers with data expertise by 2018.
We recently came across this excellent infographic from Formstack outlining 7 must-have skills that every new marketer needs. Which of these are your strengths and which skills do you need to learn to keep pace with the latest marketing experts?