The goal for any business website is to convert visitors into customers. However, you can’t convert visitors if you are not getting enough of them. The more visitors you get to your website, the more potential customers you have.
In today’s world, it is almost essential that your website and company have a social media presence. These tools allow you to not only attract more viewers, but the right kind of viewers – people who have an interest in your product or service. To get the most out of your social media account, here are 3 tips to try.
Make Use Of Hashtags
Hashtags are a great way to join in a conversation, or to start one of your own. Hashtags have the potential to reach millions of people, so if you use them right, your social media presence grows along with it. Take some time to find hashtags that relate to your niche, and be sure to include them whenever you are using Twitter, Facebook or Instagram.
Promote To Targeted Audiences
One of the great things about social media tools is they allow you to target who you promote your site to. For instance, Facebook allows you to promote your ads to people based on their gender, age, income, location, interests and much more. By targeting people who are more likely to be interested in your product or service, you make your social media accounts more effective.
Engage Your Followers
Finally, don’t let your social media accounts be a one-way street. If someone leaves a comment on your post, write back to them. If another person posts about an issue they are having with your product, help them to resolve it. This shows that you care about your customers, and promotes a positive image for your brand.
Increased Traffic Follows Good Social Media Practices
By being smarter about how you use social media, you’ll eventually start to notice an uptick in your website traffic. Practically everyone is on one social media site or another, so by connecting with them where they already are, you make it more likely that they will follow your company, and ultimately go to your website to learn more information.
If you’d like to find out more about how strong social media strategies improve website traffic, please contact us at any time and we’d be happy to help.