Precision Taxation, Accounting and Management (formerly PTAM) were one of the first businesses to go through our 10 Day Marketing Accelerator.
Initially contacting us for some different marketing advice, we quickly realised that Peter McCarthy (Principal) and his team were well-suited to the Accelerator as it would help focus their marketing and messaging, plus set them up with an effective marketing plan going forward.
A big focus of this particular Accelerator became the branding and positioning of the Lake Macquarie based accounting firm. We encouraged a change from the acronym PTAM to “Precision” and adjusted their logo accordingly.
We then concentrated on their strengths of straight-forward, no-nonsense advice and their preferred target market in the building and construction industry.
In the 6 months since Precision did the Accelerator their web traffic has almost doubled, as have enquiries to the firm.
Most excitingly, last week Precision were announced winners of the 2018 Lake Macquarie Business Excellence Awards.