Online Marketing Plan
A Sticky Online Marketing Plan is designed to maximise your online potential and provide a road map for strategic design and development as well as your ongoing digital marketing. It’s a process we have honed through years of working with leading organisations around Australia and is crucial to our our 360 Degree Digital Marketing Strategy.
We set out to demystify the whole digital marketing process for you and your organisation, identifying your goals and targets then helping you draw up a plan to achieve them.
Our online marketing plan identifies your:
- Keyword targets for SEO
- Content requirements for blogging and landing pages
- Social media content for sharing and promoting
- Conversion targets
- Analytics and reporting requirements
Who needs a Sticky Online Marketing Plan?
- Anyone about to commission a new website
- Corporate marketers looking for the best results for their organisation
- Start-up businesses – they’re usually too focused on their own new product or application to develop a great online plan
- Anyone wanting to radically improve his or her results online
WHAT IS INVOLVED IN A STICKY ONLINE MARKETING PLAN?
We research your objectives, target market(s), distribution options, competitors, resources, threats and opportunities.
We audit your existing website, analytics, SEO, conversion results, social media and competitor’s online presence.
We identify your strengths and weaknesses, your competitor’s strengths and weaknesses, your online opportunities and other potential niche markets worth exploring. This often unveils breakthrough ideas for your business.
We provide a detailed 360 degree plan to line up your core objectives and target market(s) taking into account the necessary SEO, conversion rate optimisation and social media. This plan isn’t about look and feel, it serves to deliver the right visitors to the most important parts of your website and help turn them into customers.
DOES STICKY HAVE TO DEVELOP YOUR WEBSITE?
No. Think of our process is your road map for a successful website business plan. You can have us build it or take the plan to your preferred supplier. Depending on your requirements we may even recommend developers we feel are best suited for the job.
CAN STICKY DEVELOP A PLAN FOR EXISTING SITES?
Yes. Whilst it is usually ideal to start from scratch we have worked with many organisations to re-focus and improve their existing websites.