Source: RAYMUND FLANDEZ, online.wsj.com

How to convert web traffic into salesThese days, the tech-savvy small business is using search engine optimization to steer customers to its home page. But once those online visitors land, how do you get them to buy? Sure, you can pay a lot for site analytics that give you insights into those potential customers’ shopping habits. But small-business owners now have a variety of simple yet effective tools to tempt visitors into opening their wallets.

Here are the three best ways to convert Web traffic into sales:

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