It has been said many times before, “You never get a second chance to make a first impression”. Just as this motto holds true for job interviews and selling a home, it also holds true for website landing pages. It is crucial to get your landing page right if you want to maximise visitor conversions.
Here are 5 tips for making first landing page impressions a great success….
Make Headlines With Your Headline
If there is one thing that virtually everyone reads on your landing page, it is the headline. Therefore, it cannot be overstated that much of the first impression of your landing page rests upon your headline. Brevity is one of the keys of a successful headline, with 6 generally being recognised as the ideal number of words. So make those 6 words (or 1 more or less) shine in order to command attention.
Energize Your Call-To-Action
How many landing pages have a generic CTA (call-to-action) like “Join Now” or “Submit”? If you really want to energize visitors to take the next step, you need to get them excited by giving them a specific reason as to why they should take further action. Preferably offer visitors something of real value like more information on a special sale or perhaps a short tutorial video on how to use one of your products.
Deliver on Visitor Interaction
Sometimes you need to gather information from visitors before you can show them what you have to offer them. Just make sure not to tease the customer by asking for their information and then informing them at the end they need to create an account or provide an email address to actually receive the offer. If you have a great offer, let it shine right from your site!
Some sites try to dazzle customers with panoramic views or perhaps the site developer tries to show off their prowess by adding some cool imaging technique to the landing page. However, images that have a practical function tend to work better because they are relatable to the overall concept of your organisation and your website.
Consider Using a Heatmap
Heatmaps are a great online tool to show you which parts of your landing page receive the most attention and which are receiving the least. Consider using a couple of these tools to analyse all the content found on your landing page.
Want to know more about creating a good first impression on the web? IT’S TIME TO GET STICKY!