When Canberra-based Brindabella Insurance Brokers decided to expand into Newcastle, they knew they needed more than just a new office — they needed a digital presence that would help them make an impact in a competitive local market.
That’s where we came in.
At Sticky, we partnered with Brindabella Insurance Brokers to design and develop a new website that would support their business growth, enhance their credibility, and attract qualified leads in both Canberra and Newcastle. From day one, the focus was on creating a fast, professional, mobile-friendly site that would not only look great, but also perform strongly in search results.
A Strategic Launch for a New Location
Brindabella Insurance Brokers has built a reputation in the ACT for providing personal, responsive insurance services to individuals, families, and businesses. With their expansion into Newcastle, they wanted to bring that same trusted approach to the Hunter region — but they needed to be found first.
We built their new website with SEO at its core. This included:
- A clear, clean site structure optimised for user experience and crawlability
- Location-specific SEO for Newcastle, to ensure visibility in local searches
- Keyword-optimised service pages tailored to their core offerings
- Fast page loading and mobile responsiveness to boost performance across all devices
Results That Drive Growth
Since launching the new site, Brindabella Insurance Brokers has seen a measurable increase in website traffic and a notable rise in enquiries — particularly from Newcastle-based customers.
By combining strong technical SEO with thoughtful content and clean design, we’ve helped Brindabella stand out in a crowded insurance market and establish themselves as a trusted local provider in their new city.
Supporting Their Growth Long-Term
Brindabella Insurance Brokers isn’t just another client — they’re a business that aligns with our own values of clarity, personal service, and long-term thinking. As they continue to grow, we’ll be supporting them with ongoing SEO and digital strategy to ensure their website continues to deliver results.
Interested in boosting your visibility as you grow into new markets?
We’d love to help. Whether you’re opening a new location or just want your website to work harder, get in touch with Sticky to see what’s possible.
