Google Ads Agency Newcastle

A Google Ads agency that actually deliver results

We are a Newcastle-based digital marketing agency specialising in Google Ads. With an in-depth understanding of local market dynamics, our team crafts custom, targeted ad campaigns to drive traffic and conversions. Our services include in-depth keyword research, ad creation, and performance tracking. We optimise each campaign to fit unique business goals, ensuring maximum ROI.

Choosing Sticky Digital for your Google Ads needs means partnering with a team committed to driving business growth through precise digital strategies.

A poorly managed Google Ads account could be costing you a lot of money. Which is why engaging an experienced Google Ads agency is crucial.

Our extensive knowledge of Google Ads sets us apart in Newcastle. With years of experience, we understand the intricacies of local markets and trends. We’ve successfully managed campaigns across diverse industries, including retail, hospitality and professional services. We stay ahead of the curve, ensuring our strategies evolve with the changing digital landscape.

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Before you spend another cent on marketing, let’s talk. We can discuss your current results and what you’d really like to achieve.

Then we can discuss whether we can help create an effective digital marketing plan to get the results you need sooner.

Why Choose Sticky Digital for Your Google Ads Campaigns

Tailored Google Ads Strategies That Drive Results

Google Ads provides you with a powerful and cost-effective way to reach potential customers, increase brand awareness, drive website traffic, and generate leads and sales. The platform offers detailed analytics and reporting tools to help businesses measure and optimize the performance of their campaigns and make data-driven decisions.

We create customised Google Ads campaigns tailored to your specific business needs. By conducting thorough keyword research and competitor analysis, we identify the best opportunities for your brand. We craft compelling ad copy and eye-catching visuals to engage your target audience. Our strategies prioritise driving high-quality traffic and maximising conversion rates, ensuring that every penny of your budget works towards achieving real growth.

Proactive Google Ads Management and Continuous Optimisation

However, managing a Google Ads campaign can be complicated and time-consuming, especially for businesses with limited resources. By working with an expert Google Ads agency, you can save time and avoid costly mistakes as we optimise your advertising spend to achieve maximum ROI.

Our proactive approach to managing your Google Ads campaigns ensures they perform optimally at all times. We continually monitor and analyse campaign data, making real-time adjustments to improve performance. We optimise bids, refine keywords, and test new ad formats to stay ahead of the competition. Our detailed performance reports keep you informed, offering insights into your campaign’s progress and areas for further improvement.

By professionally optimising both campaigns the client saw immediate results.

In September 2022 we took over the marketing for a well established professional services firm. They had been working with another local digital agency for years but were not satisfied they were achieving good results.

We undertook a deep analysis of the existing tactics, SEO and Google Ads, and agreed to continue and substantially improve them. No changes were made to the budget.

By professionally optimising both campaigns the client saw immediate results. Traffic almost tripled and enquiries and new business increased substantially.

Your expert Google Ads team

Sticky Digital’s approach ensures every Google Ads campaign achieves optimal performance by following a structured service process.

Initial Consultation and Strategy Development

We begin with a thorough initial consultation where we understand your business objectives, target audience, and market competition. During this session, our experts gather detailed insights to craft a tailored Google Ads strategy. This involves conducting robust keyword research to identify high-performing search terms relevant to your industry. We’ll also analyse competitor strategies to position your business advantageously. By incorporating these elements, we design a bespoke plan that aligns with your goals and maximises potential ROI.

Campaign Setup and Launch

After strategy finalisation, we move on to campaign setup and launch. This involves creating engaging ad copies, designing visually appealing ad creatives, and configuring advanced targeting settings. Our team ensures that the ad groups are perfectly aligned with the keyword clusters and that the bidding strategy is optimised for cost-effectiveness. Before hitting ‘go’, we perform extensive quality checks to ensure everything is set for success. Once launched, we closely monitor the initial performance to swiftly make any necessary tweaks for optimal early-stage results.

Ongoing Management and Optimisation

Effective management doesn’t stop at launch; our ongoing management and optimisation services guarantee sustained campaign success. We continuously track key performance metrics such as click-through rates, conversion rates, and cost per acquisition. Our team uses this data to make real-time adjustments, refine keyword targeting, and update ad copies. Regular A/B testing helps identify the most effective strategies, ensuring your ads remain competitive and relevant. Detailed performance reporting keeps you informed, allowing for strategic decisions to be made based on clear data insights.

Our Commitment to Excellent Results

At Sticky Digital, every Google Ads campaign undergoes thorough quality assurance to ensure optimal results. We implement rigorous checks at each stage, from keyword selection to ad creation, ensuring accuracy and relevance. Our team uses advanced analytics tools to monitor performance continuously, identifying areas for improvement. Each ad is A/B tested to determine the most effective variations, maximising click-through and conversion rates. We also keep abreast of Google’s latest updates and algorithms, ensuring campaigns comply with best practices. This relentless focus on quality guarantees our clients in Newcastle achieve the best possible outcomes with their Google Ads spends.

Dedication to Customer Satisfaction and Achieving Your Goals

Customer satisfaction is paramount at Sticky Digital. We begin by understanding your business objectives, aligning our strategies to meet them. Through transparent communication, we keep you informed every step of the way, providing detailed performance reports. Our dedicated account managers are always available to address any concerns, making adjustments to strategies based on evolving needs or market conditions. We focus on delivering measurable results, ensuring our Google Ads campaigns drive tangible business growth. Our commitment to your success ensures that every campaign is not only effective but also aligns with your business goals, ultimately fostering long-term partnerships.

Ready to Grow Your Business?

Partner with Sticky Digital to grow your business through expertly managed Google Ads campaigns tailored for the Newcastle market. We’ll create a custom Google Ads strategy that drives results. Let’s grow!!

Google Ads FAQs

Google Ads is an online advertising platform developed by Google that allows businesses to create and display ads to users who are searching for specific products or services on Google, or while browsing other websites within the Google Display Network. The platform uses an auction-based system to determine which ads will be displayed and in what order, based on a combination of the advertiser’s bid, ad quality and relevance, and the user’s search query or browsing behavior.

The cost of Google Ads depends on several factors, including the advertiser’s bid, the competition for the keywords being targeted, and the quality and relevance of the ad. Advertisers can set a daily budget for their campaigns and can choose to pay per click or per impression. The cost per click can range from a few cents to several dollars, depending on the industry and level of competition.

To create a Google Ads campaign, businesses need to set up a Google Ads account, select the type of campaign they want to run, choose the target audience and location, select the keywords and ad format, set a bid and budget, and create the ad copy and visuals. The campaign can then be launched and monitored for performance.

To measure the success of a Google Ads campaign, businesses can track metrics such as click-through rate, conversion rate, cost per click, cost per conversion, and return on ad spend. Google Ads provides detailed analytics and reporting tools to help businesses track and analyze their campaign performance and make data-driven decisions.

To optimise a Google Ads campaign, businesses can adjust their bids, improve their ad quality and relevance, test different ad formats and messaging, and target specific keywords and audiences. They can also use data and analytics to identify areas for improvement and make adjustments to their campaigns based on performance.

Managing a Google Ads campaign can be complicated and time-consuming, especially for businesses with limited resources. By working with an expert Google Ads agency, you can save time and avoid costly mistakes as we optimise your advertising spend to achieve maximum ROI. Sticky has been a leading search agency for almost 20 years, helping companies around Australia and New Zealand get superior results from Google Ads.