Results: Financial Services

247% growth in loan applications

This client operates in the personal loans space and had been established in Australia for around 3 years when Sticky commenced working with them.

Our initial plan involved improving their organic search base via extensive SEO and the introduction of Strategic Blogging. This served to deliver a reliable base of qualified traffic and loan applications.

We then commenced Google Ads at a relatively low monthly spend to deliver guaranteed traffic for important searches. This allowed us to benchmark an acceptable Cost Per Acquisition for future campaigns.

The result of our initial engagement was strong monthly growth in both traffic to their website and loan applications. Traffic grew 114% in the first 6 months and, more importantly, loan applications increased 90%.


This success allowed us to develop a more significant longer term plan for SEO, content, social media and Google Ads, which led to steady month on month growth in traffic and 247% growth in loan applications in 2 years.

This is an excellent example of a client implementing a complete digital marketing strategy and committing appropriate budget to ensure strong, cost-effective growth.

Let’s talk

Before you spend another cent on marketing, let’s talk. We can discuss your current results and what you’d really like to achieve.

Then we can discuss whether we can help create an effective digital marketing plan to get the results you need sooner.