Results: Property Services

298% growth in rental applications from inbound marketing

This client operates in the student accommodation industry, attracting tenants from Australia and Asia for their properties in most Australian capital cities.

Sticky developed a multi-channel marketing strategy to attract more applicants and then conducted extensive analysis and testing to improve application conversion rates.

A mix of SEO, Facebook & Instagram advertising and Google Ads led to 75% traffic growth from a reasonably high starting base. The bigger challenge was to convert visitors into applicants. Our analysis revealed that the original messaging and calls-to-action were not effective enough and conversion rates were low.


The introduction of clearer navigation and a variety of appropriate calls-to-action saw applications grow 298% in just 8 months.

We then continued to grow qualified traffic to the site via SEO and Google Ads with a focus on steady improvement in conversion rates via ongoing A/B testing.

Let’s talk

Before you spend another cent on marketing, let’s talk. We can discuss your current results and what you’d really like to achieve.

Then we can discuss whether we can help create an effective digital marketing plan to get the results you need sooner.