298% growth in rental applications from inbound marketing
This client operates in the student accommodation industry, attracting tenants from Australia and Asia for their properties in most Australian capital cities.
Sticky developed a multi-channel inbound marketing strategy to attract more applicants and then conducted extensive analysis and testing to improve application conversion rates.
A mix of SEO, social media advertising and SEM led to 75% traffic growth from a reasonably high starting base. The bigger challenge was to convert visitors into applicants. Our analysis revealed that the original messaging and calls-to-action were not effective enough and conversion rates were low. The introduction of clearer navigation and a variety of appropriate calls-to-action saw applications grow 298% in just 8 months.
The longer term plan is to continue to grow qualified traffic to the site via SEO and SEM and focus on steady improvement in conversion rates via ongoing A/B testing.