Sticky is a content marketing agency based in Newcastle, Australia with clients around the globe.
As a marketing agency, we understand the crucial role that content marketing plays in today’s digital landscape. Content marketing has become an essential component of any successful marketing strategy, and businesses that ignore its importance risk falling behind their competitors.
Sticky is one of Australia’s most experienced content marketing agencies. We were the first agency in the country to use a blog as our website. We then pioneered blogging and using content for social media marketing before developing a successful formula for lead generation via custom content.
We practice what we preach to this day, generating content for blogs, social media, email and lead generation for ourselves and our clients.
Before you spend another cent on marketing, let’s talk. We can discuss your current results and what you’d really like to achieve.
Then we can discuss whether we can help create an effective digital marketing plan to get the results you need sooner.
The benefits of content marketing
Content marketing is the creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly defined audience – with the ultimate goal of driving profitable customer action. Content can take many forms, including blog posts, social media posts, videos, infographics, e-books, and more. It has numerous benefits:
- Content marketing helps businesses establish themselves as thought leaders and experts in their field. By creating high-quality content that provides value to your target audience, you can build trust and credibility with your customers.
- Content marketing can also drive traffic to a business’s website, increase engagement on social media platforms, and improve search engine rankings. When you create content that is optimised for specific keywords and phrases, you can improve your visibility on search engine results pages (SERPs).
- Content marketing allows businesses to connect with their target audience on a more personal level. By creating content that resonates with your audience’s interests, pain points, and aspirations, you can build stronger relationships with your customers.
- Content marketing is a cost-effective way to reach a large audience. Compared to traditional advertising methods, such as print or television ads, content marketing is relatively inexpensive.
Sticky content marketing
Sticky has been been at the forefront of content marketing for almost 20 years. During this time we have developed two highly successful content strategies to help our clients drive more traffic and leads.
Our Strategic Blogging methodology takes your content to another level. We incorporate long-tail search to help create valuable, evergreen content that also ranks high in search. This content can be used as a blog on your website, shared as posts on your social media accounts and as part of your email nurturing strategy for leads. Automation and scheduling tools then allow you to batch months worth of blogs, posts and emails well in advance.
Imagine creating one piece of content that generates dozens, or even hundreds of leads per week. That’s what a well-crafted lead magnet can do.
We have mastered the art of producing lead magnets that attract new prospects and can grow your database significantly. As part of our Growth Marketing Accelerator we identify the key issues and topics affecting your target market and position you as the experts with the solution. Prospects then enter your database whereby an email nurturing sequence can continue to build trust and invite them to take the next step.
It’s an incredibly successful and cost-effective lead generation strategy.