When Sloane Homes approached Sticky, they had a strong reputation as quality home builders — but their website didn’t reflect it. Their existing site was outdated, difficult to navigate, and virtually invisible in search results.
We knew straight away that a modern, SEO-focused website would make a major difference — not just in how Sloane Homes presented themselves online, but in the number of quality enquiries they could generate.
A Fresh New Website for a Premium Builder
Sloane Homes build custom homes, dual occupancies, and townhouses across Newcastle, Lake Macquarie and the Hunter Region, and pride themselves on craftsmanship, transparency, and service. But none of that was coming through on their old website.
We redesigned their site from the ground up, with a fresh look and feel that reflects their professionalism, highlights their project portfolio, and gives potential clients a clear path to learn more or get in touch. Most importantly, we made it fast, mobile-friendly, and conversion-ready.
A Smarter SEO Strategy for Local Reach
Beyond the new design, we implemented a complete SEO overhaul to ensure Sloane Homes could be found by the right people in the right areas. This included:
- Keyword research and SEO copywriting tailored to their core services and locations
- Improved site structure to support SEO and user navigation
- On-page optimisation and metadata to boost visibility
- Technical SEO improvements to speed, crawlability, and mobile experience
We also focused on location-based optimisation, targeting high-growth regions where Sloane Homes are actively building.
Real Results for a Growing Business
Since launching the new website, Sloane Homes has seen a clear increase in organic traffic, improved rankings for key terms, and a steady flow of new enquiries.
Their new site not only looks great — it works hard behind the scenes to attract and convert the kinds of clients they want. And with an SEO foundation in place, they’re well-positioned for long-term online growth.
Built for Now — and the Future
Sloane Homes now have a digital presence that aligns with the quality of the homes they build. We’re proud to have helped them lay the foundations for online success and look forward to continuing to support their growth as their business evolves.
Is your website holding your business back?
We can help. Whether you’re a builder, professional service, or local business, a strong digital presence is essential in today’s market. Talk to Sticky about how we can turn your website into your best salesperson.
