3 Marketing Metrics That Actually Matter (And 5 You Can Ignore)
By Craig Wilson, Sticky Digital Key Takeaways Not all marketing metrics are useful — some are just vanity numbers that distract from performance. Three key…
Google Ads
How AI Search Will Disrupt Google Ads — and What SMEs Can Do About It
By Craig Wilson — Digital Marketing Consultant at Sticky Digital Key Takeaways The rise of Google Search Generative Experience (SGE) and AI-powered search means fewer…
Google Ads vs Facebook Ads for Newcastle Brick‑and‑Mortar Businesses: Which Delivers Better ROI?
By Craig Wilson — Digital Marketing Consultant at Sticky Digital Key Takeaways Google Ads is ideal for high-intent search traffic (e.g. “pizza near me”) Facebook…
Broad Match Keywording for Google Ads: What Newcastle SMEs Should Know Before Wasting $
Key Takeaways: Broad match keywords can quickly drain ad budgets if mismanaged. Google’s AI-driven matching is helpful — but not foolproof. Negative keywords, conversion tracking,…
From Local to Leading: How Newcastle SMEs Can Compete with Big Brands Online
By Craig Wilson — Digital Marketing Consultant at Sticky Digital Key Takeaways Newcastle SMEs can compete with national brands online by being smarter and more…
How to Get More Enquiries Without Increasing Your Ad Spend
By Craig Wilson — Digital Marketing Consultant at Sticky Digital Key Takeaways You don’t always need a bigger budget — you need smarter strategy Improving…
Client Math: How to Calculate Your Cost‑Per‑Lead & ROI on Google Ads for Newcastle SMEs
By Craig Wilson — Digital Marketing Consultant at Sticky Digital Key Takeaways Understanding your cost-per-lead (CPL) is essential for Google Ads success ROI helps you…
Google Ads Local Campaigns: How to Target Newcastle Suburbs Accurately in 2025
By Craig Wilson — Digital Marketing Consultant at Sticky Digital Key Takeaways Google Ads offers powerful tools to target Newcastle suburbs with precision Local campaigns…
SEO vs Google Ads: Where Newcastle SMEs Should Spend First in 2025
By Craig Wilson — Digital Marketing Consultant at Sticky Digital Key Takeaways SEO delivers long-term, sustainable traffic; Google Ads offers instant visibility Newcastle SMEs should…
Facebook Ads vs. Google Ads: Small Business Comparison
by Craig Wilson Two giants dominate world of online advertising: Facebook Ads and Google Ads (formerly known as Google AdWords). Both platforms offer unique advantages…
Google Ads vs SEO: pros and cons
Google Ads and SEO are both methods of increasing website visibility and driving traffic to a website, but they have different advantages and disadvantages. It…
Three Questions to Ask Before Wasting Money on AdWords
AdWords is an extremely powerful marketing tool but it can also be a colossal waste of money if not managed well. We’ve seen many businesses spend…