Digital

Do you think advanced tricks like data mining and predictive analytics are out of reach for a small or medium-sized business? This is not entirely true. Mining your marketing data and using that data to make smarter decisions just takes some planning, some basic analytical tools, and some knowledge of statistical analysis. You need the right tools, obviously. Most database applications will work, but you need far more than the analysis and visualization capabilities offered by Excel to build a real predictive analytics capability. Once you…

Better targeting leads to better PPC results When it comes to digital marketing, if you need quick results, then there are few better options than pay-per-click advertising. However, the world of PPC advertising can be perplexing and overwhelming for beginners. How should you set up your campaign? That is a pressing question for many webmasters. First it’s important to understand some of the basics, like Broad Match and Exact Match. There are two types of matches when it comes to PPC, and depending on your…