Using analytics to plan your marketing
Do you think advanced tricks like data mining and predictive analytics are out of reach for a small or medium-sized business? This is not entirely true. Mining your marketing data and using that data to make smarter decisions just takes some planning, some basic analytical tools, and some knowledge of statistical analysis. You need the right tools, obviously. Most database applications will work, but you need far more than the analysis and visualization capabilities offered by Excel to build a real predictive analytics capability. Once you…
