Intentional Wealth is a financial planning firm that does things differently. They’re focused on delivering personalised, goals-based advice that puts people’s long-term wellbeing first — not selling products. But their old website wasn’t telling that story.
When they came to Sticky Digital, they had a simple site with limited content, poor usability, and almost no visibility in search engines. It wasn’t doing justice to the quality of their advice or the trust they build with clients every day.
Our job? To completely reimagine their digital presence, and give them a platform for long-term online growth.
A Fresh Site With Substance
We started with strategy. Who are Intentional Wealth’s ideal clients? What makes their approach unique? And how can their online presence reflect the care, clarity, and structure they bring to people’s finances?
From there, we developed a brand-new website with:
- A clean, modern design that’s welcoming and professional
- Clear navigation and strong calls-to-action throughout
- Purpose-built service pages with meaningful content
- A mobile-responsive layout optimised for user experience
Rather than a sparse brochure-style site, we helped rewrite the content for the whole website. Intentional Wealth now has a content-rich digital home that builds trust, educates visitors, and encourages engagement.
SEO That Starts Delivering Early
From the beginning, SEO was baked into the project—not tacked on as an afterthought. That included:
- Targeted keyword research based on what their ideal clients are actually searching
- Optimised metadata and structured content for better crawlability
- High-quality, original page copy that showcases their expertise and services
- Local SEO considerations to improve rankings in their key service areas
While it’s still early days since launch, we’re already seeing improvements in both traffic and keyword rankings. More importantly, the right kind of people are finding and exploring the site — and taking action.
A Website That Reflects Their Values
Intentional Wealth now has a digital presence that reflects the clarity, structure, and forward-thinking advice they provide to their clients.
It’s not just about looking good; it’s about building authority, earning trust, and helping more people access quality financial guidance.
Does your website reflect the quality of your business?
If your site is outdated, thin on content, or invisible in Google, it’s likely costing you leads. At Sticky Digital, we help service-based businesses like Intentional Wealth turn their websites into powerful marketing assets. Let’s talk about what we can build for you.
