Craig is managing director of Sticky. Ideas, enthusiasm, collaboration are hallmarks of Craig’s passionate attitude to advertising and marketing.
Born and bred in Lake Macquarie, Craig is an accomplished sailor and competitive cyclist who has lived in Finland and the USA.
A prolific writer and strategic thinker, Craig is a contributing author to the 3 innovative international marketing books in the Age of Conversation series. Besides this, Craig was responsible for respected media news blog Mediahunter and is often called on by media to comment on industry news.
Craig has been in the business of growing businesses for over 25 years.
Early in his career Craig oversaw the rebranding and marketing of a national franchise group which resulted in rapid growth, over 70 franchises, and being listed in BRW’s Top 100 Fastest Growing Private Companies for 3 consecutive years.
After a stint in radio where he ran the sales operations for 2 stations, Craig purchased a small Newcastle advertising agency which he soon rebranded as Sticky.
Since 2005 Craig has worked with dozens of companies helping them grow through better advertising and marketing.
Before you spend another cent on marketing, let’s talk. We can discuss your current results and what you’d really like to achieve.
Then we can discuss whether we can help create an effective digital marketing plan to get the results you need sooner.