Google’s December 2022 Link Spam Update – What You Need to Know

– by Craig Wilson

Google has recently completed its Link Spam Update, aimed at improving its spam detection system and providing a better experience for users. The update includes advanced capabilities for Google’s AI-based spam-prevention system, SpamBrain, to identify and eliminate unnatural links.

With this update, sites that engage in link buying or link building activities may be negatively impacted, while sites with natural linking practices are expected to be less affected. To avoid any negative effects on your site’s ranking, it is crucial to follow Google’s guidelines for linking practices.

Google’s Link Spam Update is part of their ongoing effort to provide high-quality search results for users and create a better experience for all. Ensure that your linking practices are natural and in line with Google’s guidelines to avoid any negative impacts on your site’s ranking.

For more information, please reach out to us at Sticky. We are here to help you stay ahead of the latest digital marketing and SEO trends and updates.

Announcementssearch engine optimisationWeb / Tech

Craig Wilson is the founder of Sticky. He has been in the business of growing businesses for over 25 years. If you’d like to speak with Craig to discuss how Sticky might be able to help your business get better results, just book a call here.

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