Inbound marketing has grown over the last few year to become THE WAY smart marketers grow their businesses. The combination of search engines, social media, conversion strategies and analytics has changed the face of modern marketing. No longer is the shotgun approach of outbound advertising the default strategy. Its good for the marketer and the customer.
So what is inbound marketing? Here’s a wonderful explanation of inbound marketing and how its works by Michigan-based firm The Whole Brain Group.