Strategic Blogging & Content Marketing for Newcastle Businesses

Sticky is a Newcastle content marketing agency with clients around Australia.

We don’t just write blog posts; we create strategic content that helps small and medium businesses rank higher, build trust, and generate leads.

Our proven blogging system is designed for busy business owners who want real results from their content without doing the writing themselves.

Based in Newcastle, we support small to medium businesses across Australia with smart, SEO-focused blog content.

Why Blogging Still Works (When Done Right)

Blogging builds your website’s authority, keeps it fresh for Google, and helps convert visitors into customers.

But most small businesses struggle to blog consistently—or focus on the wrong topics.

That’s where our Sticky Strategic Blogging™ process comes in.

content marketing agency Newcastle - Sticky

Let’s talk

BOOK A CALL

Before you spend another cent on marketing, let’s talk. We can discuss your current results and what you’d really like to achieve.

Then we can discuss whether we can help create an effective digital marketing plan to get the results you need sooner.

Designed for Small Business Growth

Whether you’re a local builder, a legal firm, or a regional e-commerce brand; Sticky’s strategic blogging helps you rank higher and attract better leads.

We handle everything, so you can focus on running your business.

Get a Content Marketing Strategy That Actually Works

If you’re tired of publishing blogs that go nowhere, let’s change that.

We’ll build a blog strategy that attracts the right traffic and turns it into leads.

Book a Free Strategy Call

411% growth in traffic with a pure content strategy

This smaller client operates in legal services and came to Sticky in their first year of business. We devised a plan for steady, long-term growth to best suit the client’s needs and service capabilities.

The plan involved SEO and Strategic Blogging to build reliable qualified traffic and establish “thought leadership” in their area. We later launched a new website for this client which allowed us to make more gains in Organic search traffic and present the business more professionally. This led to the second strong upswing in traffic growth.

The end result was 411% growth in traffic over 18 months and move to larger offices as the practice expanded.

Sticky content marketing services

Sticky has been been at the forefront of content marketing for 20 years. During this time we have developed two highly successful content strategies to help our clients drive more traffic and leads.

Strategic Blogging

Our Strategic Blogging methodology takes your content to another level. We incorporate long-tail search to help create valuable, evergreen content that also ranks high in search. This content can be used as a blog on your website, shared as posts on your social media accounts and as part of your email nurturing strategy for leads. Automation and scheduling tools then allow you to batch months worth of blogs, posts and emails well in advance.

Lead Magnets

Imagine creating one piece of content that generates dozens, or even hundreds of leads per week. That’s what a well-crafted lead magnet can do.

We have mastered the art of producing lead magnets that attract new prospects and can grow your database significantly. As part of our Growth Marketing Accelerator we identify the key issues and topics affecting your target market and position you as the experts with the solution. Prospects then enter your database whereby an email nurturing sequence can continue to build trust and invite them to take the next step.

It’s an incredibly successful and cost-effective lead generation strategy.

Ensuring Exceptional Results Every Time

Data-Driven Strategy: We begin with in-depth market research, analysing current trends, consumer behaviour, and competitive activity, tailoring our strategies to meet specific client goals.
Consistent Performance Reviews: We provide regular updates on campaign performance, allowing us to make strategic adjustments and maximise impact.
Client Collaboration: We believe in transparent communication and regularly involve clients in the planning and execution phases, ensuring that strategies align with their business objectives.
Quality Content Creation: Every piece of content, from blog posts to social media updates, is crafted meticulously, ensuring it resonates with the target audience.
Advanced SEO Techniques: Our team integrates the latest SEO practices to improve organic search rankings and drive sustainable traffic growth.

By employing these practices, we ensure that every project not only meets but exceeds our clients’ expectations, cementing Sticky Digital’s reputation as Newcastle’s premier content marketing agency.

Ready to Boost Your Brand’s Visibility?

Every brand deserves to stand out. At Sticky, we’re here to amplify your business’s online presence with our bespoke content marketing strategies. Let’s grow!!

Content marketing FAQs

Content marketing is a strategy that involves creating and sharing valuable and relevant content to attract and retain a clearly defined audience. It’s important because it helps businesses establish themselves as thought leaders in their industry, build brand awareness, engage with their audience, and ultimately drive profitable customer action.

The types of content used in content marketing can vary, but some common examples include blog posts, videos, social media posts, infographics, ebooks, whitepapers, and case studies. The type of content used will depend on the target audience and the goals of the campaign. At Sticky we favour blogging, which can then be used for social media and email campaigns, and lead magnets.

There are a few key metrics that can be used to measure the success of a content marketing campaign, including website traffic, social media engagement, lead generation, conversion rates, and revenue. It’s important to establish goals and KPIs (key performance indicators) before launching a campaign so you can accurately measure its success.

The frequency of content creation will depend on a variety of factors, including the type of content being produced, the target audience, and the goals of the campaign. Some businesses may create new content daily, while others may only produce content once a week or once a month. It’s important to find a cadence that works for your business and your audience.

To ensure that your content is engaging and resonates with your audience, it’s important to know your target audience and what they’re interested in. Conducting audience research and developing buyer personas can help you better understand your audience’s pain points, goals, and interests. Additionally, creating content that’s visually appealing, easy to read, and provides value can help keep your audience engaged.

Yes, content marketing can be effective for all types of businesses, regardless of size or industry. However, the specific tactics and strategies used will depend on the business and its target audience. Small businesses may focus on creating local content or building a strong social media presence, while larger businesses may focus on creating thought leadership content or developing long-form content such as ebooks or whitepapers.