- The Internet is now the most consumed media in Australia. The average Australian spends 16.1 hours per week online according to the 2009 Nielsen Annual Internet & Technology report. (You can see the other media here).
- 97% of people begin their online search for a product or service using a search engine. (source: Tourism NSW)
- Google accounts for 90.45% of all searches in Australia according to Hitwise Online research.
- First place in organic search receives around 42% click-through rate. This is compared to around 11% click-through for 2nd place and 3% for 10th place.
So……. if most people in Australia spend more time online than with any other media, use search engines for research, massively favour Google as that search engine, then click through to the first result……..how much is first place in Google search results worth to your business?
Probably a lot more than you think. In fact, achieving first place for relevant Google searches might be the most profitable thing you could do for your business in 2009.
Combined with a professional Inbound Marketing strategy it could change the way you do business.