Have you ever wondered how Google serves up those search results so quickly after you type a query? Well, here’s the a great infographic from Google themselves to broadly explain the process. Have a close look at point 3. The Google algorithm uses over 200 signals and undergoes 500 improvements a year. No wonder staying on top of search is a full time job. Graphic courtesy of Google.
We have speculated for a while now that Google and Bing were starting to give more weight to Twitter and Facebook links as they move towards providing the most relevant and real-time search results. In fact, at the Web 2.0 Conference in San Francisco last November the Bing team acknowledged that social signals were becoming increasingly influential. Now this is being confirmed officially by Google and Bing. Leading search engine blog Search Engine Land conducted an interview with Bing and Google recently to discuss how…
We are proud to announce the launch of our new premium web hosting service StickySpace. StickySpace has been created in response to overwhelming client demand for a high-speed premium web hosting with great customer service. It is also a direct response to the need for better site-speed to keep up with the latest search engine optimisation criteria. Google has made plenty of noise in the last year about how site speed is now a factor in search rankings, so we feel it is crucial that…
Have you considered hiring a Search Engine Optimisation (SEO ) specialist? If you are an Australian corporate marketer trawling through this website you will find plenty of reasons why it is crucial for your organisation to take web marketing and SEO seriously. For example: The Internet is now the most consumed media in Australia. The average Australian spends 16.1 hours per week online according to the 2009 Nielsen Annual Internet & Technology report. (You can see the other media here). First place in organic search…
Forget the standard web template approach that most businesses employ, if your organisation wants to generate meaningful, engaged visitors then you should incorporate a blog into your website. Its a significant element of our Inbound Marketing philosophy. Most corporate websites look fairly similar. There’s been a group-think mentality that your site should all be contained in the one screen, with content not falling “below the fold”. You see the same logo position, same navigation and the same bland corporate information. What you don’t often see…
SEO Newcastle, SEO Sydney services Sticky is now well established the leading Newcastle SEO agency having successfully won and managed search engine optimisation accounts in Newcastle, Sydney and Australia wide. Our industry–leading SEO tool, NLYZR, is now used by major organisations such as Colliers International, World Society for the Protection of Animals (WSPA), Australian Cancer Research Foundation (ACRF), Promax and Community CPS to assist with their search engine optimisation in competitive industries. We are also often called on by leading Australian advertising and digital agencies…
Google has launched a new look for their venerable search interface, borrowing heavily from the Bing user interface. According to Google they are now offering more contextually relevant navigation options to the page. You can now Google search Everything, News, Blogs, Images, Video, Books and much more. But the big story is the ongoing move towards relevance. Google’s changes are great news for those who practice professional inbound marketing. We have been saying for some time now that search is increasingly going to be about…
Online search has already revolutionised the way many companies do business and how we as consumers find the things we need. Smart marketers have used search engine optimisation to ensure their website are easily found by search engines like Google, Bing and Yahoo. Yet it is amazing how many organisations are still lagging behind when it comes to search and missing valuable business. Well now Google is launching an initiative that will see the smart marketers move further ahead and the laggards choking on dust:…
Are you mystified about search engine optimisation? Do you wonder whether professional search engine optimisation is really important? Do you think merely having a website is enough? Consider this: The Internet is now the most consumed media in Australia. The average Australian spends 16.1 hours per week online according to the 2009 Nielsen Annual Internet & Technology report. (You can see the other media here). 97% of people begin their online search for a product or service using a search engine. (source: Tourism NSW) Google…
Source: RAYMUND FLANDEZ, online.wsj.com These days, the tech-savvy small business is using search engine optimization to steer customers to its home page. But once those online visitors land, how do you get them to buy? Sure, you can pay a lot for site analytics that give you insights into those potential customers’ shopping habits. But small-business owners now have a variety of simple yet effective tools to tempt visitors into opening their wallets. Here are the three best ways to convert Web traffic into sales:…
Usain Bolt won the 100m sprint at the last Olympics. Who came second? Michael Phelps came first 8 times in the pool at the last Olympics. Do you remember 2nd and 3rd places in any of those races? Now, who do you think is raking in all the sponsorship dollars and appearance fees? Bolt and Phelps or the guys they beat? Trust me, the bulk of the money (like 90%) is going straight to the winners while the lunch money is being shared amongst the…
Source: searchenginewatch.com Quality SEO is presently a significantly undervalued skill set. Yet it can dramatically transform profitability of a business, as it has superior economics when compared to traditional media spending. However, since this value proposition is not yet understood by many management team executives, it often lacks the executive support it requires both in terms of financial resources and supporting needed operational changes. Read more