How to research keywords for your business
– Craig Wilson Keyword selection is important for your website because it can help attract the right audience to your site and improve your search…
SEO
The importance of long-tail keywords in your search strategy
Long-tail keywords are important in search strategies because they can help increase a website’s visibility for less competitive, more specific phrases. Google like context, authority…
Google Ads vs SEO: pros and cons
Google Ads and SEO are both methods of increasing website visibility and driving traffic to a website, but they have different advantages and disadvantages. It…
How to build a successful SEO campaign
Building a successful SEO campaign requires a strategic approach and a focus on both on-page and off-page optimisation. Here are the initial steps that should…
Why quality, informative content is more likely to rank well in search
– Craig Wilson In the early days of search and SEO many people focused on just stuffing keywords into pages in order to rank for…
Why you must create more relevant content today
– Craig Wilson Relevancy is a huge factor in successful SEO these days. Relevant content is important in search because it helps ensure that users…
Why search is still crucial for your business
– Craig Wilson As new trends, apps and platforms have gained popularity over the last decade you don’t hear businesses talking about search as much.…
6 reasons to hire an SEO specialist
Have you considered hiring a Search Engine Optimisation (SEO ) specialist? If you are an Australian corporate marketer trawling through this website you will find…
Blog On For Better Inbound Marketing Results
Forget the standard web template approach that most businesses employ, if your organisation wants to generate meaningful, engaged visitors then you should incorporate a blog…
New Google search design and what it means to you
Google has launched a new look for their venerable search interface, borrowing heavily from the Bing user interface. According to Google they are now offering…
Is your business ready for real-time Google search?
Online search has already revolutionised the way many companies do business and how we as consumers find the things we need. Smart marketers have used…
4 reasons why your business needs to be first on Google
Are you mystified about search engine optimisation? Do you wonder whether professional search engine optimisation is really important? Do you think merely having a website…