It’s great to see your website near the top of search results. And it’s even better to see more traffic to your website. But these aren’t the only ways to understand the effectiveness of your SEO strategy.
There are several key ways to measure the effectiveness of SEO. Here are the main ones:
- Track your website’s ranking on search engines for relevant keywords.
- Measure the amount of organic traffic your website receives from search engines.
- Analyze the bounce rate and time on site of organic search traffic to see if users are finding what they’re looking for on your website.
- Monitor the number of backlinks pointing to your website, as they can indicate the level of trust and authority your website has in the eyes of search engines.
- Keep an eye on conversion rates from organic search traffic to see if your SEO efforts are leading to more sales or leads.
- Track the ranking of your competitors and compare it with your own to see how you stack up.
These are some of the most common ways to measure the effectiveness of SEO. It’s important to track and measure progress over time, so you can identify areas for improvement and optimise your strategy accordingly.