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360 Degree Digital Marketing

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Marketing advice from an industry legend

360 Degree Digital Marketing, Strategy
Greetings from Los Angeles, where I’ve been fortunate enough to meet with a handful of world-class marketers and business experts to discuss how we can help companies grow faster. I received some great advice from a particularly famous marketer, industry legend Dean Jackson. I realised later that the “marketing” tips Dean gave me were actually blindingly obvious “business” tips that often get lost in the gloss of advertising or the platform-led strategies popular online. Here are some of Dean’s tips: 1. Narrow your focus and…
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Meet Zoom Apps

360 Degree Digital Marketing, Announcements, Propaganda
Zoom Apps are an outstanding custom software development company based in Newcastle. They build affordable software solutions to help businesses perform at their best, sooner. The team at Zoom recently did our Growth Marketing Accelerator to help take their marketing to another level. It was a process we all really enjoyed as they moved quickly to implementation of the recommendations and plans. This was a reflection of their experience in agile development and working in startups previously. More importantly, Zoom take this approach into the…
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learn how to be efficient and not just busy

Are You Busy, Productive or Efficient?

360 Degree Digital Marketing
We’ve all heard of the Pareto Principle, aka the 80/20 rule, but are you implementing it to get big results in your business? Most people tend to spend 80% of their time to generate just 20% of results. This is “D-Time”. They look busy but aren’t being very productive. Productive people flip the equation and spend 20% of their time to achieve 80% of outcomes. This is “C-time”. If most of your team was operating at this level then your productivity would be outstanding. But…
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Creating original content provides the audience with valuable information

Why Great Content Is Invaluable To Your Business

360 Degree Digital Marketing, Blogging, branding, Strategy
I recently had a new client contact me, wanting to get started immediately despite us having never met and not even having written a proposal. When I asked why, he said, “I’ve read everything you’ve written over the last year and know we’re a good fit.” Most successful modern marketers know that the creation of great content can be one of the most valuable investments you can make for your business. Best of all, producing quality content doesn’t need to cost a lot. You just…
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How to accelerate your marketing in just 10 days

360 Degree Digital Marketing, Announcements
Here’s the problem: most small businesses launch with a great idea, a bucketload of enthusiasm and a few customers to get them busy. You grow a little bit, get busier and hire one or two people to help. And then you hit a wall. Growth stalls and it seems like every few months is one step forward…two steps back. So you consider hiring an agency to help you ramp up your marketing. First of all, it can cost……..a lot. Secondly, they tell you it will…
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Do you know how much your website traffic is worth?

360 Degree Digital Marketing, Strategy
Does your website exist to generate leads or direct sales? If so, do you know how much your traffic is worth to you? Surprisingly, not many businesses seem to know this, and therefore tend to stumble around with an unfocused marketing strategy. Here are some simple formulas to get started: Lead generation site Your traffic x Conversion rate (traffic to enquiry) x Sales closing rate x Av. sale price = Revenue e-Commerce site Your traffic x Conversion rate (traffic to sale) x Average sale price…
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Your marketing is a waste of time without effective branding

360 Degree Digital Marketing, branding, Strategy
Many companies that do their own marketing experience little to no success and feel that marketing is ineffective. However, they don’t realise that marketing can sometimes mean nothing without developing a brand first. Branding is an essential component of marketing, and not just something that is nice to have. Companies need to build on their branding, before they even start the process of marketing their products or services, or the marketing campaign efforts will likely fall short of expectations. For most people, branding refers to…
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How Jargon and Meaningless Words Hurt Your Marketing

360 Degree Digital Marketing, Inbound marketing, Strategy
Too much marketing features words and expressions that lack real meaning. They sound really good but lack any real value or meaning. These are the terms that you think that you should include in your copy, that doesn’t really add any value for your customers. Some examples include phrases, such as, “exceeding expectations”, “best in class”, or “customer-focused.” This type of jargon can create barriers to communicating any real value to the customer.  It lacks real thought and sounds generic. Why use Jargon? When your…
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Build authority by sharing ideas - Sticky

How to Build Authority by Giving Away Ideas

360 Degree Digital Marketing, Blogging, Inbound marketing, Zag Theory
Many business owners fear sharing information because they think that by giving away their secrets they will decrease the customer’s need for their services. These business owners want to make sure that they are valuable, and their knowledge makes them have value. However, by keeping this information a secret, they are not allowing the consumer to know just how valuable they are. Becoming the Authority The problem is that you can’t claim the ideas that people don’t know are yours. If you are running a…
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Is social media a waste of time for your business?

360 Degree Digital Marketing, Inbound marketing, Social Marketing, social media
This month is my 10th year on Twitter. As a marketer, social networks such as Twitter, Facebook and LinkedIn are a crucial part of my, and my clients’, marketing mix.  In fact, the early days of Twitter were extremely valuable for me as I created some great contacts and won new business from this new network. Yes, social media can be an important cog in your marketing mix, but it can be an absolute waste of time if you aren’t using it effectively. Posting for the sake…
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Websites that sell more - Sticky.Digital

5 ways to make your website sell more

360 Degree Digital Marketing, Inbound marketing, Web Design
These days there aren’t many businesses that can compete without a good website. A 2014 study found that 81% of shoppers do some online research before making a purchasing decision. So it’s no surprise that businesses now spend a lot of time and money on designing and developing their websites. Unfortunately, many of them end up with a really awesome looking site that misses the mark and fails to convert sales. Numerous studies have shown that you have only around 10 seconds to impress your…
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I hate selling

How to be great at sales even if you hate selling

360 Degree Digital Marketing, Inbound marketing
I have a secret. I really don’t like selling. The thought of contacting someone and trying to convince them to buy something they may or may not need is something I dread. But sales and new customers are the lifeblood of any business, so it is something we have to confront if we want to grow our businesses. My aversion to ‘selling’, in the traditional sense, led me to explore other ways of winning new business and to eventually develop a process that takes the…
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