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Category: 360 Degree Digital Marketing

Home Category: 360 Degree Digital Marketing

Inbound Marketing – 3 Tips for Increasing Traffic to Your Website

360 Degree Digital Marketing, Blogging, Inbound marketing

Many people search online for a small, but relevant pieces of information like a phone number for a local business or perhaps their store hours.  However, many others perform searches because they have specific questions about a particular subject and are looking for full-bodied answers.  In addition to the products and/or services your company offers, you and your employees must have a wealth of knowledge and expertise available to offer the public arena.  Discovering ways to make this knowledge and expertise available to current and…

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Digital Strategy: Content Marketing in the Digital Age

360 Degree Digital Marketing, Blogging, Inbound marketing, Strategy

According to Dr. Dave Chaffey, an expert on digital marketing at ClickThrough, content marketing is the number one trend for generating leads in 2017. Dr. Chaffey states: “A focus on content marketing makes perfect sense for modern marketing, since it supports a more integrated approach to digital marketing where content is used as the fuel to increase engagement across different inbound channels, including organic and paid search, social media and email marketing and also outbound.” What is content marketing exactly? We see it as marketing that…

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3 Signs You Might Need a New Web Design

360 Degree Digital Marketing, Web Design

If your company has a website, you may think you have a leg up on the competition. While this is true in some regard, if your website hasn’t been touched in ages, chances are it is not helping your company as much as you think. The truth is: the internet, your business, and your customers are constantly changing. Shouldn’t your website grow and evolve over time as well? Here are 3 signs that it is most likely time for a new web design. Not Responsive Does your website respond…

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How Search Trends Are Changing SEO

360 Degree Digital Marketing, Inbound marketing, search engine optimisation

When it comes to SEO, you don’t want to be late to the party. In order to capture customers and leads, you must stay one step ahead of your competition. The main factor driving SEO changes is search trends. Google and other search engines are making changes to their algorithms and results pages to feed the demands of their users. If you do not have a website designed for these changes, you will be left behind. Today, SEO is a lot more than meta tags and back links….

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Why you need to change your approach to convert your traffic from SEO

360 Degree Digital Marketing, Inbound marketing, search engine optimisation

There are few things more frustrating for a marketer than spending a bunch of time and money on Search Engine Optimisation (SEO) only to have it not convert. Why does this happen? What can you do about it? It seems simple: Nail your SEO strategy, find all the best, most searched-for keywords and your business will grow. But it doesn’t. And what’s really confusing is that you are getting all this traffic. Why is it not converting? You know you have an amazing product or…

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PPC Marketing: How to lower CPC and attract high quality traffic

360 Degree Digital Marketing, SEM

Pay Per Click (PPC) marketing, Ie Adwords, Bing, Display, is costly and people with little experience can diminish their marketing budgets and have only a few sales to show for it. To get the best return on investment (ROI), businesses need to attract high quality traffic to their landing page and not overspend on cost-per-click (CPC). Because Google manages 67.78% of the search engine market, it might seem natural for a PPC marketer to use their platform. However, Google is highly competitive and saturated, and this…

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Content Marketing: the Number One Factor for Google Rankings

360 Degree Digital Marketing, Blogging, Inbound marketing, search engine optimisation

Nearly everyone with a website wants a high Google ranking. Search engine optimisation (SEO) is a complex field with hundreds of different theories, tools, and tactics. You can obsess over keyword density, meta tags, on-site SEO, backlinks, and lots of other factors. While these all have their place, they can distract you from the top factor for Google rankings – content. Google Favors Quality Content While Google releases new updates regularly, each with its own particular emphasis. What’s been consistent over the last decade or so,…

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Inbound Marketing: 3 Tools for Converting Visitors into Leads

360 Degree Digital Marketing, Inbound marketing

An essential step in inbound marketing is converting website or blog visitors into qualified leads. The three primary tools for accomplishing this are calls-to-action, landing pages, and online forms. Calls-to-action You probably know what a call-to-action is in marketing, but do you know the psychology behind it? According to Kissmetrics, there are four psychological elements of the call-to-action. People expect a call-to-action The call-to-action piques our curiosity The call-to-action feeds our anticipatory tendencies The call-to-action reinforces a sense of reward By understanding the psychology behind the call-to-action, you’ll be…

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Discover the 3 Big Reasons Why SEO Fails

360 Degree Digital Marketing, Inbound marketing, search engine optimisation

Have you come across any of these articles declaring search engine optimisation dead? One thing each of these articles has in common is they were written by people who have either failed at SEO or have another system or process to sell. Many types these individuals are the do-it-yourself type or had a bad experience with a “professional”. Additionally, some changes to search engine algorithms have diminished the value of what once worked, especially if it was poor SEO practices. If you are not receiving a return on…

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