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360 Degree Digital Marketing

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A simple marketing framework for rapid growth

360 Degree Digital Marketing, Strategy
Modern marketing is confusing, right? There are so many potential marketing channels and so many experts telling you that what they specialise in is the answer. Facebook ads, Google ads, Bing ads, Instagram, Twitter, Linkedin, display ads, content marketing, email marketing, SEO, Podcasts, blogging…..the list is endless. And so most businesses tend to dip their toe in the water with a few (or even many) of these but never really get amazing results. They spend a lot of time and money but very few sales…
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Reverse the risk to guarantee client growth

360 Degree Digital Marketing, Strategy
In every business transaction there’s always somebody who has to take a chance. Typically it is the business who tries to demand that their clients take that chance first: “You pay me or hire me, and then I’ll do the task that you requested.” And that can lead to a lot of indecision for the client who is expected to take a “leap of faith” when selecting a business to, hopefully, solve their problem. But here is another way to look at the transaction. If…
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The biggest opportunities are after the sale

360 Degree Digital Marketing, Strategy
Most marketing and business growth strategies are very much focused on the front end of the transactional journey; lead generation and new clients. Nearly everyone focuses on, and invests heavily in, what happens in the lead up to getting a new client. Likewise, most marketing advice is the same. It’s all about attracting new leads and clients, and there are thousands and thousands of agencies and consultants waiting to help you with this. But, it’s very rare that a business would look for potential growth…
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The 5 “Ones” of Successful Marketing

360 Degree Digital Marketing, Strategy
The fastest way to grow your business is to have a really focused approach. Follow these 5 “ones” to grow faster.: One target. Don’t be everything to everyone. Focus on a single target market. The moment you do, you will have much more clarity in your marketing. One offering. Focus on your one offering that means most to your target market. Show that you can solve their problem and the rest will follow. One conversion strategy. What is the one way that will consistently convert…
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Marketing by Numbers

360 Degree Digital Marketing, Strategy
Do you know your marketing numbers? Whether you like it or not, modern marketing is all about numbers. Sure, your agency or marketing team will bang on about beautiful design, ad copy and the awards they’ve won. But all that really matters are the key numbers in your marketing equation. How many people did your various marketing channels and tactics reach last week? How many prospects responded to your marketing last week? How many leads did you speak with last week? How many sales did…
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Marketing advice from an industry legend

360 Degree Digital Marketing, Strategy
Greetings from Los Angeles, where I’ve been fortunate enough to meet with a handful of world-class marketers and business experts to discuss how we can help companies grow faster. I received some great advice from a particularly famous marketer, industry legend Dean Jackson. I realised later that the “marketing” tips Dean gave me were actually blindingly obvious “business” tips that often get lost in the gloss of advertising or the platform-led strategies popular online. Here are some of Dean’s tips: 1. Narrow your focus and…
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Meet Zoom Apps

360 Degree Digital Marketing, Announcements, Propaganda
Zoom Apps are an outstanding custom software development company based in Newcastle. They build affordable software solutions to help businesses perform at their best, sooner. The team at Zoom recently did our Growth Marketing Accelerator to help take their marketing to another level. It was a process we all really enjoyed as they moved quickly to implementation of the recommendations and plans. This was a reflection of their experience in agile development and working in startups previously. More importantly, Zoom take this approach into the…
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learn how to be efficient and not just busy

Are You Busy, Productive or Efficient?

360 Degree Digital Marketing
We’ve all heard of the Pareto Principle, aka the 80/20 rule, but are you implementing it to get big results in your business? Most people tend to spend 80% of their time to generate just 20% of results. This is “D-Time”. They look busy but aren’t being very productive. Productive people flip the equation and spend 20% of their time to achieve 80% of outcomes. This is “C-time”. If most of your team was operating at this level then your productivity would be outstanding. But…
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Creating original content provides the audience with valuable information

Why Great Content Is Invaluable To Your Business

360 Degree Digital Marketing, Blogging, branding, Strategy
I recently had a new client contact me, wanting to get started immediately despite us having never met and not even having written a proposal. When I asked why, he said, “I’ve read everything you’ve written over the last year and know we’re a good fit.” Most successful modern marketers know that the creation of great content can be one of the most valuable investments you can make for your business. Best of all, producing quality content doesn’t need to cost a lot. You just…
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How to accelerate your marketing in just 10 days

360 Degree Digital Marketing, Announcements
Here’s the problem: most small businesses launch with a great idea, a bucketload of enthusiasm and a few customers to get them busy. You grow a little bit, get busier and hire one or two people to help. And then you hit a wall. Growth stalls and it seems like every few months is one step forward…two steps back. So you consider hiring an agency to help you ramp up your marketing. First of all, it can cost……..a lot. Secondly, they tell you it will…
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Do you know how much your website traffic is worth?

360 Degree Digital Marketing, Strategy
Does your website exist to generate leads or direct sales? If so, do you know how much your traffic is worth to you? Surprisingly, not many businesses seem to know this, and therefore tend to stumble around with an unfocused marketing strategy. Here are some simple formulas to get started: Lead generation site Your traffic x Conversion rate (traffic to enquiry) x Sales closing rate x Av. sale price = Revenue e-Commerce site Your traffic x Conversion rate (traffic to sale) x Average sale price…
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Your marketing is a waste of time without effective branding

360 Degree Digital Marketing, branding, Strategy
Many companies that do their own marketing experience little to no success and feel that marketing is ineffective. However, they don’t realise that marketing can sometimes mean nothing without developing a brand first. Branding is an essential component of marketing, and not just something that is nice to have. Companies need to build on their branding, before they even start the process of marketing their products or services, or the marketing campaign efforts will likely fall short of expectations. For most people, branding refers to…
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