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360 Degree Digital Marketing

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The conversation in your prospect’s mind

360 Degree Digital Marketing, Strategy, Zag Theory
There is a famous saying in the marketing world that suggests you should “Enter the conversation in your prospect’s mind…” The problem is that most marketing seems to be coming from the conversation in the seller’s or marketer’s mind. Ie. “..you need this so do business with us.” But most people are reluctant to respond to offers where they have to talk to a real person, especially when they’re still very early in the decision process. That reluctance leads to poor response rates from aggressive…
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Know, Like, Trust

360 Degree Digital Marketing, Strategy
The number one marketing challenge for most business owners is to try to convince a lot of people who don’t even know they exist to start doing business with them. Advertising is based on this challenge. Blast your message to a wide audience so they know you exist then ask them to do business with you, hoping a small percentage respond. It can work to a certain extent because it’s based on pure volume. But it’s expensive and highly inefficient. Why? Because, generally, that isn’t…
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Your biggest business asset

360 Degree Digital Marketing, Strategy
Every business needs an audience if it wants to thrive. And that audience needs to know you, like you and trust you before they decide to buy anything from you. So your biggest asset isn’t your advertising, or your website, or your big shiny office. Your biggest asset is your “opted-in” list. This is the list of people who have chosen to follow you, to learn more from you, to stay in touch with you. It is usually an email database of people who have…
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Four steps for more clients

360 Degree Digital Marketing, Strategy
Many of the hundreds of business owners I talk to every year tell me that their business is different. That their challenge is unique. But they rarely are. What I love about business is that there are really only a few challenges we all face when going from unknown to thriving. Sure, there are thousands of different types of businesses, and even if you’re in the same industry as somebody else, you may be offering a different type of service, or selling a different type…
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Don’t sell on price alone

360 Degree Digital Marketing, Strategy, Zag Theory
I have been working with a business owner who offers an excellent service, is reliable and gets very good results for his clients. He generates plenty of enquiries for his business and converts them at a very respectable rate. Despite all this, his revenue isn’t where he needs it to be. The main reason for this is that he doesn’t charge enough. He competes on price and therefore believes he can’t charge much more than he does currently. I disagree. I have been encouraging him…
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A simple marketing framework for rapid growth

360 Degree Digital Marketing, Strategy
Modern marketing is confusing, right? There are so many potential marketing channels and so many experts telling you that what they specialise in is the answer. Facebook ads, Google ads, Bing ads, Instagram, Twitter, Linkedin, display ads, content marketing, email marketing, SEO, Podcasts, blogging…..the list is endless. And so most businesses tend to dip their toe in the water with a few (or even many) of these but never really get amazing results. They spend a lot of time and money but very few sales…
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Reverse the risk to guarantee client growth

360 Degree Digital Marketing, Strategy
In every business transaction there’s always somebody who has to take a chance. Typically it is the business who tries to demand that their clients take that chance first: “You pay me or hire me, and then I’ll do the task that you requested.” And that can lead to a lot of indecision for the client who is expected to take a “leap of faith” when selecting a business to, hopefully, solve their problem. But here is another way to look at the transaction. If…
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The biggest opportunities are after the sale

360 Degree Digital Marketing, Strategy
Most marketing and business growth strategies are very much focused on the front end of the transactional journey; lead generation and new clients. Nearly everyone focuses on, and invests heavily in, what happens in the lead up to getting a new client. Likewise, most marketing advice is the same. It’s all about attracting new leads and clients, and there are thousands and thousands of agencies and consultants waiting to help you with this. But, it’s very rare that a business would look for potential growth…
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The 5 “Ones” of Successful Marketing

360 Degree Digital Marketing, Strategy
The fastest way to grow your business is to have a really focused approach. Follow these 5 “ones” to grow faster.: One target. Don’t be everything to everyone. Focus on a single target market. The moment you do, you will have much more clarity in your marketing. One offering. Focus on your one offering that means most to your target market. Show that you can solve their problem and the rest will follow. One conversion strategy. What is the one way that will consistently convert…
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Marketing by Numbers

360 Degree Digital Marketing, Strategy
Do you know your marketing numbers? Whether you like it or not, modern marketing is all about numbers. Sure, your agency or marketing team will bang on about beautiful design, ad copy and the awards they’ve won. But all that really matters are the key numbers in your marketing equation. How many people did your various marketing channels and tactics reach last week? How many prospects responded to your marketing last week? How many leads did you speak with last week? How many sales did…
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Marketing advice from an industry legend

360 Degree Digital Marketing, Strategy
Greetings from Los Angeles, where I’ve been fortunate enough to meet with a handful of world-class marketers and business experts to discuss how we can help companies grow faster. I received some great advice from a particularly famous marketer, industry legend Dean Jackson. I realised later that the “marketing” tips Dean gave me were actually blindingly obvious “business” tips that often get lost in the gloss of advertising or the platform-led strategies popular online. Here are some of Dean’s tips: 1. Narrow your focus and…
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Meet Zoom Apps

360 Degree Digital Marketing, Announcements, Propaganda
Zoom Apps are an outstanding custom software development company based in Newcastle. They build affordable software solutions to help businesses perform at their best, sooner. The team at Zoom recently did our Growth Marketing Accelerator to help take their marketing to another level. It was a process we all really enjoyed as they moved quickly to implementation of the recommendations and plans. This was a reflection of their experience in agile development and working in startups previously. More importantly, Zoom take this approach into the…
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