Optimising your website for mobile devices is an extremely important aspect of SEO. The majority of internet users access the web on their smartphones, so not being properly optimised for these devices can be costing you significant traffic.
Here are some steps that can be taken to optimise your website for mobile devices:
- Use a responsive design: A responsive design ensures that a website’s layout adjusts to fit the screen size of the device being used to access it. This is important because it makes it easier for users to navigate and interact with a website on a mobile device.
- Optimise page load time: Optimise page load time by compressing images, minifying code, and reducing redirects. This will improve the user experience for mobile users, which can lead to better search engine rankings.
- Use a mobile-friendly design: Use a mobile-friendly design that includes larger text and buttons, and eliminates the need for users to zoom in to access content.
- Use mobile-friendly meta tags: Use mobile-friendly meta tags to ensure that search engines understand that your website is optimised for mobile devices.
- Use Google Search Console: Use Google Search Console to monitor your website’s mobile performance and identify areas for improvement.
- Use Accelerated Mobile Pages (AMP): AMP is an open-source library that makes it easy to create fast-loading mobile web pages. This can help to speed up page load time and improve the user experience for mobile users.
- Optimise for voice search: Optimise for voice search by including long-tail keywords, natural language and question-based phrases.
- Use mobile-specific schema markup: Use mobile-specific schema markup to provide search engines with information about your business, such as your phone number and address, to make it easier for users to find your business on mobile devices.
By following these steps, you can optimise your website for mobile devices, which will improve the user experience for your mobile visitors and can lead to better search engine rankings. Additionally, Google has confirmed that mobile-friendliness is a ranking factor, so it’s a crucial factor to consider in your SEO strategy.
Of course, if you’re not sure how well optimised you are or would like a professional SEO strategy, we are here to help at Sticky.