Voice search is an increasingly important aspect of SEO as the use of voice assistants and smart speakers are becoming more popular. Additionally, Google has confirmed that voice search is becoming more important in their ranking algorithm, so it’s a crucial factor to consider in your SEO strategy. Therefore, it is crucial that your website is set up properly to benefit.
Here are some steps that can be taken to optimise a website for voice search:
- Use natural language: Use natural language and question-based phrases in your content, because people tend to speak differently than they type. This will make it more likely that your website will be found when someone uses a voice search.
- Use long-tail keywords: Use long-tail keywords that are more specific and conversational. This will make it more likely that your website will be found when someone uses a voice search.
- Use schema markup: Use schema markup to provide search engines with information about your business, such as your phone number and address, to make it easier for voice assistants to understand what your website is about.
- Optimise for featured snippets: Featured snippets are the answers that appear at the top of the search results when someone uses a voice search. Optimising your content to be featured in snippets can increase your chances of being found.
- Optimise for local search: Optimise your website for local search by including your business name, address, and phone number on every page of your website. Make sure your business is listed in Google My Business and other local business directories.
- Use Google My Business: Use Google My Business to provide accurate and up-to-date information about your business, such as your hours of operation, phone number, and address. This will make it more likely that your business will be found when someone uses a voice search.
- Use mobile-friendly design: Use a mobile-friendly design that includes larger text and buttons, and eliminates the need for users to zoom in to access content. This will make it more likely that your website will be found when someone uses a voice search on a mobile device.
By following these steps, you can optimise your website for voice search. This will improve the chances of your website being found when someone uses a voice search.