The biggest opportunities are after the sale
– by Craig Wilson Most marketing and business growth strategies are very much focused on the front end of the transactional journey; lead generation and…
360 Degree Digital Marketing
The 5 “Ones” of Successful Marketing
The fastest way to grow your business is to have a really focused approach. Follow these 5 “ones” to grow faster.: One target. Don’t be…
Marketing by Numbers
Do you know your marketing numbers? Whether you like it or not, modern marketing is all about numbers. Sure, your agency or marketing team will…
Marketing advice from an industry legend
Greetings from Los Angeles, where I’ve been fortunate enough to meet with a handful of world-class marketers and business experts to discuss how we can…
Meet Zoom Apps
Zoom Apps are an outstanding custom software development company based in Newcastle. They build affordable software solutions to help businesses perform at their best, sooner.…
Are You Busy, Productive or Efficient?
We’ve all heard of the Pareto Principle, aka the 80/20 rule, but are you implementing it to get big results in your business? Most people…
Why Great Content Is Invaluable To Your Business
I recently had a new client contact me, wanting to get started immediately despite us having never met and not even having written a proposal.…
How to accelerate your marketing in just 10 days
Here’s the problem: most small businesses launch with a great idea, a bucketload of enthusiasm and a few customers to get them busy. You grow…
Do you know how much your website traffic is worth?
Does your website exist to generate leads or direct sales? If so, do you know how much your traffic is worth to you? Surprisingly, not…
Your marketing is a waste of time without effective branding
Many companies that do their own marketing experience little to no success and feel that marketing is ineffective. However, they don’t realise that marketing can…
How to Build Authority by Giving Away Ideas
Many business owners fear sharing information because they think that by giving away their secrets they will decrease the customer’s need for their services. These…
Is social media a waste of time for your business?
This month is my 10th year on Twitter. As a marketer, social networks such as Twitter, Facebook and LinkedIn are a crucial part of my, and…