How to research keywords for your business

Keyword reseach

– Craig Wilson

Keyword selection is important for your website because it can help attract the right audience to your site and improve your search engine rankings. By including relevant keywords in your website’s content, meta tags, and URLs, search engines can understand the topic and context of your site, and match it with relevant search queries. This can lead to higher visibility and ranking for your site in search engine results, making it more likely for users to find it.

It is important to remember that keyword selection is not only about including as many keywords as possible, but also about including the right keywords. Choosing the right keywords that accurately reflect the content of your site and match the intent of your target audience can have a much greater impact on your search engine visibility and website traffic.

Here are some tips for selecting the right keyword search terms for your business website:

  1. Start with brainstorming: Begin by creating a list of keywords that are relevant to your business and industry. Think about the products or services you offer, your target audience, and any commonly used industry-specific terms.
  2. Use keyword research tools: There are various free and paid keyword research tools available, such as Google Keyword Planner, SEMrush, and Ahrefs, which allow you to enter a keyword and see related keywords, search volume, and competition level.
  3. Analyze your competitors: Look at the keywords that your competitors are using on their websites and in their content. This can give you an idea of what keywords are working well in your industry.
  4. Look at search queries: Use tools like Google Search Console to see the actual search queries that people are using to find your website. This can give you insight into the keywords that are already driving traffic to your site.
  5. Use long-tail keywords: Long-tail keywords, which are phrases or sentences that are longer and more specific than shorter, more common keywords, can be more targeted and less competitive.
  6. Group the keywords: After researching and collecting a large number of keywords, group them into different categories based on their relevance to your business and products.
  7. Prioritize keywords: Use the data you have collected to prioritize the keywords based on their search volume, competition level, and relevance to your business.
  8. Monitor and update: Regularly monitor the performance of your keywords and make adjustments as needed. Keep in mind that search trends and algorithms change, so it’s important to continually update your keyword research.
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Craig Wilson is the founder of Sticky. He has been in the business of growing businesses for over 25 years. If you’d like to speak with Craig to discuss how Sticky might be able to help your business get better results, just book a call here.

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