Why search is still crucial for your business

– Craig Wilson

As new trends, apps and platforms have gained popularity over the last decade you don’t hear businesses talking about search as much. What was once the hottest ticket in digital marketing, search no longer has the buzz about it while Facebook ads, Instagram, Snapchat and TikTok have taken turns as the trend du jour.

And that is exactly why you should be paying more attention than ever to search!

Search is still important for businesses because it allows customers to easily find and access information about products and services. By having a strong search presence, businesses can increase their visibility and reach a wider audience.

Some of the reasons why search is still important for businesses include:

  1. High search volume: Millions of people use search engines every day to find information, products, and services. By having a strong search presence, businesses can tap into this large audience.
  2. Increased visibility: When a business appears at the top of search results, it can increase its visibility and brand awareness. This can lead to more traffic to the website and more potential customers.
  3. Better targeting: By optimizing for search, businesses can target specific keywords and phrases that are relevant to their products and services. This can help attract more qualified leads.
  4. Cost-effective: Search engine optimization (SEO) is a cost-effective way for businesses to increase their online presence. It is also less expensive than traditional forms of advertising.
  5. Local search: Local search is becoming increasingly important, especially for small businesses. By optimizing for local search, businesses can increase their visibility to customers in their area.
  6. Consumer behavior: Search is becoming an integral part of the consumer behavior and customer journey, people tend to research products and services online before buying, by optimizing for search, businesses can make sure they are visible when potential customers are searching for the products or services they offer.

Overall, search is still a very important way for businesses to increase their online presence, reach a wider audience, and attract more qualified leads. We are seeing clients enjoy strong year-on-year growth using search as their main marketing tactic. It’s no longer sexy or cool and gaining the media attention, but it’s incredibly effective. And that’s why you should focus on search too.

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