4 Ways to Defend Against Negative SEO

Toxic backlinks

Negative SEO is usually caused by backlinks to your site from spam or very poor quality sites. It could be an attack from competitors or just no-good spammers. The end result could be a Google penalty, loss of search visibility and loss of traffic.

You’ve put lots of work to improving your SEO. Neglecting to prevent bad backlinks can hurt your traffic and cost you leads and conversions.

Here’s what you need to do….

Get Updates

The first step to preventing negative SEO is to catch spam backlinks early and often. Google Webmaster Tools offers daily email notifications summarizing new backlinks and visitors stats. Other tools do similar functions but the point is to recognize when a spam site begins adding backlinks so you can take action before it begins to affect your SEO.

Monitor Top Backlinks

Some attackers will attempt to remove backlinks from your best backlink sites. Again, knowledge is everything and you should monitor your top backlink referers. In the event of any unusual activity you can act upon it.


Google uses popular review sites like Yelp when evaluating search results. Taking care to monitor these channels and report false reviews or activity is crucial to maintaining good SEO. You will also see increased traffic coming from these review sites.

Disavow Bad Links

If attempts to contact and ask that spam backlinks be removed have failed, your next option is to disavow that domain. Google allows domain owners to block certain domains and sub-domains from consideration when calculating search rankings.

Staying on top of your website’s SEO requires lots of work and most companies need the assistance of a professional team to make sure their site remains squeaky clean. Contact us to see how our inbound marketing services can improve your website’s search rankings or save you from a search penalty.

360 Degree Digital MarketingInbound marketingsearch engine optimisation
Best digital marketer in Newcastle

Craig Wilson is the founder of Sticky. He has been in the business of growing businesses for over 25 years. If you’d like to speak with Craig to discuss how Sticky might be able to help your business get better results, just book a call here.

Related posts

Marketing ROI

ROI-Focused SEO for Small Business Owners

Small business owners in Australia face both opportunities and challenges when it comes to growing their businesses. While the internet offers a vast market, competition…
local targeting for Facebook Ads

How to do Local Targeting with Facebook Ads

With its precise targeting capabilities, Facebook Ads allows businesses to reach potential customers in their immediate vicinity like never before. In this guide, we’ll explore…