3 Marketing Metrics That Actually Matter (And 5 You Can Ignore)
By Craig Wilson, Sticky Digital Key Takeaways Not all marketing metrics are useful — some are just vanity numbers that distract from performance. Three key…
SEM
How AI Search Will Disrupt Google Ads — and What SMEs Can Do About It
By Craig Wilson — Digital Marketing Consultant at Sticky Digital Key Takeaways The rise of Google Search Generative Experience (SGE) and AI-powered search means fewer…
Google Ads vs Facebook Ads for Newcastle Brick‑and‑Mortar Businesses: Which Delivers Better ROI?
By Craig Wilson — Digital Marketing Consultant at Sticky Digital Key Takeaways Google Ads is ideal for high-intent search traffic (e.g. “pizza near me”) Facebook…
Broad Match Keywording for Google Ads: What Newcastle SMEs Should Know Before Wasting $
Key Takeaways: Broad match keywords can quickly drain ad budgets if mismanaged. Google’s AI-driven matching is helpful — but not foolproof. Negative keywords, conversion tracking,…
Facebook Ads vs. Google Ads: Small Business Comparison
by Craig Wilson Two giants dominate world of online advertising: Facebook Ads and Google Ads (formerly known as Google AdWords). Both platforms offer unique advantages…
Keys to a Successful PPC Campaign
Just as customers are becoming ever more sophisticated, along with all the technology tools and online marketing strategies, so are the requirements for a successful…
Three Questions to Ask Before Wasting Money on AdWords
AdWords is an extremely powerful marketing tool but it can also be a colossal waste of money if not managed well. We’ve seen many businesses spend…