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SEM

News and insights on how SEM should be considered as part of your Digital Marketing strategy.

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Keys to a Successful PPC Campaign

360 Degree Digital Marketing, SEM
Just as customers are becoming ever more sophisticated, along with all the technology tools and online marketing strategies, so are the requirements for a successful Pay Per Click (PPC campaign). It isn’t enough anymore for organisations to simply throw all their marketing dollars into Google Adwords or Facebook ads and hope for the best. Listed below is an outline of some key strategies to creating not just a PPC marketing campaign, but one that can jump start real growth and results for your business. A…
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PPC Marketing: How to lower CPC and attract high quality traffic

360 Degree Digital Marketing, SEM
Pay Per Click (PPC) marketing, Ie Adwords, Bing, Display, is costly and people with little experience can diminish their marketing budgets and have only a few sales to show for it. To get the best return on investment (ROI), businesses need to attract high quality traffic to their landing page and not overspend on cost-per-click (CPC). Because Google manages 67.78% of the search engine market, it might seem natural for a PPC marketer to use their platform. However, Google is highly competitive and saturated, and this…
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Three Questions to Ask Before Wasting Money on AdWords

360 Degree Digital Marketing, Adwords, Inbound marketing, SEM
AdWords is an extremely powerful marketing tool but it can also be a colossal waste of money if not managed well. We’ve seen many businesses spend a small fortune over the years with very little conversion from their Adwords campaign, whilst others can experience significant sales growth by doing it right. Here are some questions to ask before so you don’t end up wasting money on AdWords. What do you want? Do you want people to sign up for your newsletter? Do you want people to immediately…
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