PPC Marketing: How to lower CPC and attract high quality traffic
Pay Per Click (PPC) marketing, Ie Adwords, Bing, Display, is costly and people with little experience can diminish their marketing budgets and have only a few sales to show for it. To get the best return on investment (ROI), businesses need to attract high quality traffic to their landing page and not overspend on cost-per-click (CPC). Because Google manages 67.78% of the search engine market, it might seem natural for a PPC marketer to use their platform. However, Google is highly competitive and saturated, and this…
