Twenty Years. Hundreds of Clients. One Relentless Focus on Results.
On 1 September 2025, Sticky Digital turns 20.
Two decades of growth, innovation, and results — not just for our agency, but for the hundreds of businesses we’ve partnered with along the way.
From Traditional Media to Digital Pioneers
Our story began long before the “digital” in Sticky existed. Originally operating as a traditional full-service agency, we worked in television, radio, and newspaper advertising, producing campaigns that reached audiences through the channels of the day.
But as the internet reshaped how people discover and engage with brands, we knew change wasn’t optional — it was essential.
Craig Wilson bought the agency on 1 September 2005, we began transitioning to become Newcastle’s first dedicated digital marketing agency. That early move positioned us at the forefront of an industry in transformation.
Riding the Digital Wave
The mid-2000s ushered in a new era of marketing. Google became the default gateway to the world. Facebook and YouTube changed how content was shared and consumed. Blogging opened the door for brands to publish and own their stories. Twitter redefined real-time communication.
While many agencies clung to the old models, we embraced this shift wholeheartedly — developing expertise in SEO, content marketing, digital strategy, and performance advertising. This adaptability helped us work not just with local and regional businesses, but also with national and international brands across Australia, New Zealand, the USA, and Europe.
A Client List That Speaks for Itself
Over the years, we’ve partnered with organisations of all sizes — from ambitious local start-ups to globally recognised companies. Our portfolio has included Colliers International, Caltex, Terry White Chemists, Lake Macquarie City Council, Providence Ripley (Qld), Kawahai Point (NZ), Promax / Wipro (Aus, US, Eur) and many more.
We’ve also been proud to work with and support charities and not-for-profits such as the Australian Cancer Research Foundation, SANE Australia, The Kaden Centre and the World Society for the Protection of Animals.
Each project has been guided by the same principle: deliver strategies that attract better leads, convert more customers, and drive measurable growth.
The Next Chapter: AI and a new age of innovation
Today, we stand at the edge of another seismic shift. Artificial intelligence is transforming the way businesses operate, communicate, and compete — much like the rise of digital did 20 years ago.
At Sticky, we’re embracing AI as a tool to make marketing even smarter, faster, and more effective. From advanced analytics to automated content creation and campaign optimisation, we see AI not as a threat, but as the next great opportunity for forward-thinking businesses. As veterans of the digital revolution, we understand change and how to guide our clients to benefit from what is coming next.
Strategy First. Always.
At Sticky, we’ve seen every marketing trend come and go — but one thing never changes: results start with a great strategy. TV, digital, AI… it doesn’t matter what the channel is. Without the right strategy, you’re just making noise.
A Thank You to Our Clients and Community
We couldn’t have reached this milestone without the trust and collaboration of our clients, partners, and the Newcastle business community. Your challenges have been our inspiration, and your wins have been our proudest achievements.
Here’s to the next 20 years of innovation, growth, and results that stick.
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