Social media is not the answer
Nor is SEO
Or a new website.
In fact when it comes to marketing online no one thing is the answer. Just like offline.
A TV campaign won’t turn your company’s fortunes around, nor will a full page ad in the paper, or 30 x 30sec on the local radio station. You might get a short term spike, but none of these in isolation is the long term solution to better marketing and sales.
The truth is that marketing needs to be genuine and holistic.
Social media can be PART of the answer, so can SEO and SEM. A new website (or a better one) can be PART of your overall marketing plan for better communication with your potential customers.
It’s not realistic to rely on one tactic to deliver the sales and inquiries you need, but it is realistic to implement a holistic strategy incorporating a series of tactics that are aligned for your desired outcome.
That’s exactly how professional inbound marketing works and why we love it so much.
A well-designed, regularly updated website complemented by targeted SEO, and maybe some SEM, can work wonders. Add social media to the mix and suddenly your audience can grow exponentially providing you with the opportunity to engage in meaningful dialogue with a wider community (potential prospects). Complete the loop with thorough Conversion Rate Optimisation (CRO) and you can turn traffic into genuine inquiries and sales.
That’s a holistic online marketing plan. That’s inbound marketing. THAT might be the answer you’re looking for.