When it comes to marketing, shorter posts with more impact can be better than long-winded ones. However, with SEO and keywords, longer can actually better.
A lot of the time, instead of searching for a couple of broad keywords, people search for something that is far more specific, like “blue kitchen mixer” instead of a query like “kitchen mixers.” They are using what’s known as a long tail search query It is the main logic behind our Sticky Strategic Blogging service.
According to HubSpot, this is why you should take advantage of the long tail search query:
- Better quality traffic and higher conversion rates: Because long search queries are more specific and detailed, “visitors that land on your website from a long tail search term are more qualified.” Using the kitchen mixer example above, if you sell blue kitchen mixers, people will be able to easily find your website with their long search query. The hits you bring to your website will be more relevant as well because you’ll get hits from people specifically looking for a blue kitchen mixer as opposed to people just randomly searching for kitchen mixers.
- Because long tail keywords are less competitive: With general or broad keywords, everyone is competing for their website to be among the first couple pages of Google results. But long tail search queries bring less competition and therefore, it’s easier for them to rank highly on Google. With the right amount of long tail keywords, your website could be found a lot quicker by your audience using a long tail query. As HubSpot states, “the more niche you get, the less competitive it is.”
If you’re not already using a keyword tool for your business’s SEO, look into using one soon. Google has one called Keyword Planner, where you can, according to the official website, “search for keyword and ad group ideas, get historical statistics, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together.”
Don’t ignore Google’s search suggestions either. According to HubSpot, when you search for something, look at the suggestions underneath your query as they’re keywords you can use in your SEO.
Once you have a good list of keywords we recommend to identify terms that would be good to create content around. Use these keywords in your social media and/or blog posts, mention them in videos and your other marketing platforms. They will catch on and when your audience does its next search for something, they just might find your website early on and realize it has what they’re looking for.