As businesses and consumers increasingly look online to research products and services, they have probably already made a decision to purchase. The big question is whether they’ll purchase from you or a competitor. That’s where content marketing comes in.
Content marketing is the opportunity for you to establish that trust and authority online and gently converting visitors into customers.
The challenge is to build a successful program that measures and drives results. This infographic from Demand Metric provides a a great outline of how you could do so.
A Guide to Marketing Genius: Content Marketing
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