As businesses and consumers increasingly look online to research products and services, they have probably already made a decision to purchase. The big question is whether they’ll purchase from you or a competitor. That’s where content marketing comes in.

Content marketing is the opportunity for you to establish that trust and authority online and gently converting visitors into customers.

The challenge is to build a successful program that measures and drives results. This infographic from Demand Metric provides a a great outline of how you could do so.

Or, get in touch with Sticky and learn how we help dozens of clients around Australia create highly effective inbound marketing strategies to grow their businesses.

A Guide to Marketing Genius:  Content Marketing 

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