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Posts by Craig Wilson

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Marketing advice from an industry legend

360 Degree Digital Marketing, Strategy
Greetings from Los Angeles, where I’ve been fortunate enough to meet with a handful of world-class marketers and business experts to discuss how we can help companies grow faster. I received some great advice from a particularly famous marketer, industry legend Dean Jackson. I realised later that the “marketing” tips Dean gave me were actually blindingly obvious “business” tips that often get lost in the gloss of advertising or the platform-led strategies popular online. Here are some of Dean’s tips: 1. Narrow your focus and…
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Tamaki, Auckland partners with Sticky for marketing

Uncategorized
Sticky are excited to announce our work with the Tamaki regeneration project in Auckland. Tāmaki’s multi-billion-dollar transformation is New Zealand’s largest inner-city regeneration project. The Government, community, and the mana whenua are working together to build a Tāmaki that’s inclusive and innovative with a global outlook. The Māori name for Auckland means ‘the place, desired, by many.’ Tāmaki is the place where Auckland’s story begins. Its history stretches back over a thousand years and takes its name from the river that flows past its door.…
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Meet the award-winning team at Precision

Announcements
Precision Taxation, Accounting and Management (formerly PTAM) were one of the first businesses to go through our 10 Day Marketing Accelerator. Initially contacting us for some different marketing advice, we quickly realised that Peter McCarthy (Principal) and his team were well-suited to the Accelerator as it would help focus their marketing and messaging, plus set them up with an effective marketing plan going forward. A big focus of this particular Accelerator became the branding and positioning of the Lake Macquarie based accounting firm. We encouraged…
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Meet Zoom Apps

360 Degree Digital Marketing, Announcements, Propaganda
Zoom Apps are an outstanding custom software development company based in Newcastle. They build affordable software solutions to help businesses perform at their best, sooner. The team at Zoom recently did our Growth Marketing Accelerator to help take their marketing to another level. It was a process we all really enjoyed as they moved quickly to implementation of the recommendations and plans. This was a reflection of their experience in agile development and working in startups previously. More importantly, Zoom take this approach into the…
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Sky Residences Newcastle by GWH Build

GWH Build reaches for the Sky with Sticky

Announcements, Propaganda
Leading Hunter-based independent property builders and developers GWH Build unveil their largest ever project today with the launch of Sky Residences in Newcastle. Located in the heart of the Newcastle CBD’s Civic Cultural Precinct, SKY offers a choice of 180 meticulously planned, contemporary residences. With doorstep access to world-class university campuses, transport, entertainment and amenities, SKY is one of the most significant developments ever in Newcastle. Sticky is excited to be part of the Sky Residences marketing team, having been selected to develop the new…
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How to accelerate your marketing in just 10 days

360 Degree Digital Marketing, Announcements
Here’s the problem: most small businesses launch with a great idea, a bucketload of enthusiasm and a few customers to get them busy. You grow a little bit, get busier and hire one or two people to help. And then you hit a wall. Growth stalls and it seems like every few months is one step forward…two steps back. So you consider hiring an agency to help you ramp up your marketing. First of all, it can cost……..a lot. Secondly, they tell you it will…
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Do you know how much your website traffic is worth?

360 Degree Digital Marketing, Strategy
Does your website exist to generate leads or direct sales? If so, do you know how much your traffic is worth to you? Surprisingly, not many businesses seem to know this, and therefore tend to stumble around with an unfocused marketing strategy. Here are some simple formulas to get started: Lead generation site Your traffic x Conversion rate (traffic to enquiry) x Sales closing rate x Av. sale price = Revenue e-Commerce site Your traffic x Conversion rate (traffic to sale) x Average sale price…
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Your marketing is a waste of time without effective branding

360 Degree Digital Marketing, branding, Strategy
Many companies that do their own marketing experience little to no success and feel that marketing is ineffective. However, they don’t realise that marketing can sometimes mean nothing without developing a brand first. Branding is an essential component of marketing, and not just something that is nice to have. Companies need to build on their branding, before they even start the process of marketing their products or services, or the marketing campaign efforts will likely fall short of expectations. For most people, branding refers to…
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How Jargon and Meaningless Words Hurt Your Marketing

360 Degree Digital Marketing, Inbound marketing, Strategy
Too much marketing features words and expressions that lack real meaning. They sound really good but lack any real value or meaning. These are the terms that you think that you should include in your copy, that doesn’t really add any value for your customers. Some examples include phrases, such as, “exceeding expectations”, “best in class”, or “customer-focused.” This type of jargon can create barriers to communicating any real value to the customer.  It lacks real thought and sounds generic. Why use Jargon? When your…
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Build authority by sharing ideas - Sticky

How to Build Authority by Giving Away Ideas

360 Degree Digital Marketing, Blogging, Inbound marketing, Zag Theory
Many business owners fear sharing information because they think that by giving away their secrets they will decrease the customer’s need for their services. These business owners want to make sure that they are valuable, and their knowledge makes them have value. However, by keeping this information a secret, they are not allowing the consumer to know just how valuable they are. Becoming the Authority The problem is that you can’t claim the ideas that people don’t know are yours. If you are running a…
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Is social media a waste of time for your business?

360 Degree Digital Marketing, Inbound marketing, Social Marketing, social media
This month is my 10th year on Twitter. As a marketer, social networks such as Twitter, Facebook and LinkedIn are a crucial part of my, and my clients’, marketing mix.  In fact, the early days of Twitter were extremely valuable for me as I created some great contacts and won new business from this new network. Yes, social media can be an important cog in your marketing mix, but it can be an absolute waste of time if you aren’t using it effectively. Posting for the sake…
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Websites that sell more - Sticky.Digital

5 ways to make your website sell more

360 Degree Digital Marketing, Inbound marketing, Web Design
These days there aren’t many businesses that can compete without a good website. A 2014 study found that 81% of shoppers do some online research before making a purchasing decision. So it’s no surprise that businesses now spend a lot of time and money on designing and developing their websites. Unfortunately, many of them end up with a really awesome looking site that misses the mark and fails to convert sales. Numerous studies have shown that you have only around 10 seconds to impress your…
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