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Posts by Craig Wilson

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The conversation in your prospect’s mind

360 Degree Digital Marketing, Strategy, Zag Theory
There is a famous saying in the marketing world that suggests you should “Enter the conversation in your prospect’s mind…” The problem is that most marketing seems to be coming from the conversation in the seller’s or marketer’s mind. Ie. “..you need this so do business with us.” But most people are reluctant to respond to offers where they have to talk to a real person, especially when they’re still very early in the decision process. That reluctance leads to poor response rates from aggressive…
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Start charging what you are worth

Strategy, Zag Theory
The vast majority of businesses I meet with just aren’t charging enough for their services. Even though they know they’re worth it, they fear the potential fallout from implementing a price increase. So they continue to undercharge for their services and survive on lower margins, or try to win more clients to make up for it. Then they run out of time in the week to service their clients. It’s a classic business treadmill. I believe the main reason is that they don’t have a…
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Know, Like, Trust

360 Degree Digital Marketing, Strategy
The number one marketing challenge for most business owners is to try to convince a lot of people who don’t even know they exist to start doing business with them. Advertising is based on this challenge. Blast your message to a wide audience so they know you exist then ask them to do business with you, hoping a small percentage respond. It can work to a certain extent because it’s based on pure volume. But it’s expensive and highly inefficient. Why? Because, generally, that isn’t…
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Meet Creighton’s Funeral Service

Announcements
Creightons are one of the leading funeral services in NSW with offices from Sydney’s north shore, the Central Coast and lower Hunter Valley. Owned by the Stevens Group, Creightons have been serving the community since 1843. The group also incorporates Palmdale Lawn Cemetery, Greenway Chapel and Memorial Garden and Western Districts Lawn Cemetery in Dubbo. Sticky are proud to be assisting Creightons with their digital marketing, in particular SEO and Adwords.
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Kahawai Point, Auckland, New Zealand

Meet Kahawai Point, New Zealand

Announcements
Kahawai Point, south of Auckland, is a new residential community offering coastal riverside living. The masterplan for Kahawai Point sensitively embraces around 800 homes, ranging from one to two storey houses and villas with lot sizes from 300sqm to 2,200sqm. The first 2 stages have been completed with 231 sections and a beautiful park at Pohutukawa Point. Here stunning contemporary architecture will blend perfectly with the astounding natural coastal landscape. Dedicated mature vegetated land fingers jut out into the Taihiki River to support healthy waters…
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Your biggest business asset

360 Degree Digital Marketing, Strategy
Every business needs an audience if it wants to thrive. And that audience needs to know you, like you and trust you before they decide to buy anything from you. So your biggest asset isn’t your advertising, or your website, or your big shiny office. Your biggest asset is your “opted-in” list. This is the list of people who have chosen to follow you, to learn more from you, to stay in touch with you. It is usually an email database of people who have…
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Four steps for more clients

360 Degree Digital Marketing, Strategy
Many of the hundreds of business owners I talk to every year tell me that their business is different. That their challenge is unique. But they rarely are. What I love about business is that there are really only a few challenges we all face when going from unknown to thriving. Sure, there are thousands of different types of businesses, and even if you’re in the same industry as somebody else, you may be offering a different type of service, or selling a different type…
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Don’t sell on price alone

360 Degree Digital Marketing, Strategy, Zag Theory
I have been working with a business owner who offers an excellent service, is reliable and gets very good results for his clients. He generates plenty of enquiries for his business and converts them at a very respectable rate. Despite all this, his revenue isn’t where he needs it to be. The main reason for this is that he doesn’t charge enough. He competes on price and therefore believes he can’t charge much more than he does currently. I disagree. I have been encouraging him…
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Meet Brilliant Tax

Announcements, Propaganda
Brilliant Tax and Accounting Services are a dynamic firm of certified public accountants in Los Angeles. They have been providing professional tax preparation services, small business accounting, personal finance planning, and much more to the Los Angeles and Glendale areas for years. The partners at Brilliant Tax engaged Sticky recently to assist with their marketing and lead generation at the recommendation of one of their business advisors. We have been helping with their Facebook advertising, lead magnets, email nurturing and SEO. Despite the distance and…
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Meet NDECC

Announcements, Propaganda
Nurture and Develop Early Childhood Centre (NDECC) are a family owned and operated centre based in Newcastle. Nurture and Develop provide not just a physical space, but a cultural space that will develop and value your child’s imagination, creativity, knowledge, sense of wonder, encourage independent thinking skills and self-expression. Sticky were recently engaged to help market and grow this relatively new business.
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Meet IICT

Announcements, Propaganda
Sticky recently started working with the International Institute of Complementary Therapists (IICT). IICT provide peace of mind for natural therapists by providing professional recognition and affordable insurance for all modalities under one simple membership. They provide membership and insurance coverage for the world’s largest range of natural therapy modalities. Based in beautiful Byron Bay, IICT has thousands of members around Australia and internationally. Sticky assists IICT with marketing strategy and implementation.
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Meet Okeland Communities

Announcements, Propaganda
Okeland communities is a family-owned property development company based in Perth, Western Australia. They have major residential developments in WA, Victoria and Queensland. Sticky was recently engaged to manage the digital marketing for Okeland’s Providence, Ripley Valley, Queensland project. Providence is a major new community 40 minutes drive from Brisbane CBD that will have 200 hectares of parkland, 7000 new homes, 4 schools and a town centre. The team at Okeland have strong vision for a progressive, vibrant and modern new town, that brings back…
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