How to Audit Your Marketing in 30 Minutes: A Simple Checklist for Business Owners
By Craig Wilson Key Takeaways You don’t need a full-day workshop to spot the holes in your marketing — 30 minutes is enough. This simple…
Posts by Craig Wilson
Marketing Budget Breakdown for SMEs: How to Spend Smart Across Strategy, SEO, and Ads
By Craig Wilson Key Takeaways: SME marketing budgets must be aligned with goals and growth stage. Smart allocation across strategy, SEO, Google Ads, and content…
Your Website Is Not a Brochure: How to Build a Lead‑Generating Site in 2026
By Craig Wilson — Digital Marketing Consultant at Sticky Digital Key Takeaways A website that only “looks good” won’t generate leads — it needs to…
Celebrating 20 Years of Sticky
Twenty Years. Hundreds of Clients. One Relentless Focus on Results. On 1 September 2025, Sticky Digital turns 20. Two decades of growth, innovation, and…
Google Ads vs Facebook Ads for Newcastle Brick‑and‑Mortar Businesses: Which Delivers Better ROI?
By Craig Wilson — Digital Marketing Consultant at Sticky Digital Key Takeaways Google Ads is ideal for high-intent search traffic (e.g. “pizza near me”) Facebook…
You Don’t Need More Traffic — You Need a Better Conversion Strategy
Why increasing leads starts with fixing what happens after the click By Craig Wilson Digital Marketing Consultant at Sticky Digital Key Takeaways Most SMEs focus…
Is Your Marketing Working — Or Just Making Noise?
How to tell if your current marketing is actually moving the needle (and what to do if it’s not) By Craig Wilson Digital Marketing Consultant…
Marketing Red Flags: How to Spot a Cookie‑Cutter Strategy Before It Hurts Your Business
By Craig Wilson — Digital Marketing Consultant at Sticky Digital Key Takeaways Beware agencies using one-size-fits-all strategies—they often miss your business’s unique needs and goals.…
SEO Guarantees, Cheap Packages & Instant Results: What to Avoid When Hiring a Marketing Agency
Key Takeaways: Be wary of agencies promising instant SEO results or guaranteed rankings — they’re red flags. Cheap SEO packages often involve shortcuts that can…
Broad Match Keywording for Google Ads: What Newcastle SMEs Should Know Before Wasting $
Key Takeaways: Broad match keywords can quickly drain ad budgets if mismanaged. Google’s AI-driven matching is helpful — but not foolproof. Negative keywords, conversion tracking,…
What Makes a Marketing Campaign Actually Work? (And How to Spot a Bad One)
By Craig Wilson — Digital Marketing Consultant at Sticky Digital Key Takeaways Effective marketing campaigns align with clear business goals and customer needs Common red…
From Local to Leading: How Newcastle SMEs Can Compete with Big Brands Online
By Craig Wilson — Digital Marketing Consultant at Sticky Digital Key Takeaways Newcastle SMEs can compete with national brands online by being smarter and more…