Copywriting That Converts: How to Write (or Hire) Words That Sell
By Craig Wilson, Sticky Digital Key Takeaways Great copy turns browsers into buyers by guiding action. Conversion copy is essential for websites, ads, emails, and…
branding
Reputation Matters: How Online Reviews and Google My Business Impact Your Marketing Results
By Craig Wilson, Sticky Digital Key Takeaways Online reviews and your Google Business Profile directly influence local SEO rankings Positive reviews improve trust and drive…
Make Your Process Part of Your Brand
Most people assume branding is all about a nice logo, clever positioning and a slogan or value proposition. But did you know that your process,…
Why Great Content Is Invaluable To Your Business
I recently had a new client contact me, wanting to get started immediately despite us having never met and not even having written a proposal.…
Your marketing is a waste of time without effective branding
Many companies that do their own marketing experience little to no success and feel that marketing is ineffective. However, they don’t realise that marketing can…