Can writing articles on a blog help increase sales for your business? It seems a bit far-fetched — even if there were a way for people to find your blog, how would traffic on your blog generate sales? But it’s true; content marketing can actually get you more sales.
The recipe to increase sales with content marketing is simple:
- start a blog,
- get enough readers,
- add links to your business website or product & services pages.
But it’s executing this formula that can get a bit tricky.
First of all, your blog needs to be related to your business, but it’s better if the blog isn’t just one big promotional campaign. Your blog posts should provide relevant, useful information for readers so that they want to come back and read more. According to digital marketing expert Neil Patel of QuickSprout, it generally takes three views for a visitor to become a potential client, which means you have to not only bring people to your blog but incentivise them to return at least twice more.
If the content on your blog is high enough quality, and you post it consistently enough, you will start to attract and keep readers. Once you have enough readers — numbers vary depending on industry and audience — you should start focusing on how to convert those viewers into potential clients. You can do this by collecting readers’ email addresses and sending them emails, by strategically placing calls-to-action on your blog, and by interacting with readers via webinars and comments.
If you develop your blog well enough and find the most effective ways to convert blog traffic into potential clients, you will find that content marketing is one of the most valuable. and potentially cost-effective ways, to increase your sales.
Of course, for many businesses finding the time or having someone who can write your content can be an obstacle. That’s why we developed Sticky Strategic Blogging. We do all the heavy lifting, you reap the rewards.