Did you know that by the time another business is contacting your business to purchase your product or service, they’re two-thirds to 90 percent of the way through their buying journey?! That’s because more than half of all B2B buyers do informal research around the business challenges associated with a problem they’re facing.
Will they find you when they begin their search?
Traditional outbound strategies like cold calling, tradeshows and direct mail are no longer as effective as they used to be in the age of instant information. That is why smart marketers are replacing their outbound sales and marketing strategies with an inbound approach. It’s something we have been practicing at Sticky for years.
This excellent infographic from the team at Maximise explains how inbound marketing works and why you should make it part of your marketing strategy.