Link building is one of the most important factors in search engine optimisation (SEO), which is why it is absolutely necessary that it is done properly. Unfortunately for many businesses, this does not always happen.
Here are some of the biggest mistakes that we have seen made countless times:
Links, being the stitches holding the fabric of the internet together, are used by search engines to learn about your site. The webpages that you link to, or that link to you, are considered your “neighbours” as they, digitally speaking, live next door. And just like in real life, your website is valued by the neighborhood that it is in.
Not knowing this, many businesses, in order to promote their website cheaply, will get unpopular pages, or even spam sites, to link to them. Unfortunately, this only reflects poorly on their site as a whole.
Too Many Links
Most business starting out in SEO think that link building is merely a game of numbers and that the site with the most links wins. Unfortunately, this is not true.
In fact, once a page has already linked to your site, new links from that page will not do much good. It is much more useful to get lots of quality sites occasionally linking to you than to have a few sites constantly linking to you.
Placement of Links
The way search engines value links is complex and often very difficult to fully account for. One such instance is that the position of a link on a page will determine how much weight it is given. For instance, a link in the main body of a page, as opposed to within the side bar or header, is deemed more worthy of consideration. Likewise, links higher up in the HTML code–which is to say, the links that a search engine will see first–are also given higher weight.
It is exactly because of this complexity and importance that we specialise in SEO and link building strategies custom-made to improve your company’s online marketing. We have helped leading organisations around Australia rank first in Google search results for some of the most competitive terms possible. See some Case Studies.