– by Craig Wilson
What do you think is the most important aspect of your business?
Money? Clients? Growth?
They’re all very important, but there’s something else you need that can guarantee these outcomes.
When a business has momentum almost every problem disappears or can be easily overcome. It’s an amazing feeling for a business owner.
But when there is no momentum, everything seems harder. It’s awful.
The problem is that most businesses tend to have short bursts or growth then periods of stagnation. That’s usually because they don’t have processes in place to generate momentum via a steady flow of leads and new clients. They rely on word-of-mouth or referrals for growth, which is entirely unpredictable.
Momentum is generated by having an abundance of lead and enquiries. That should result in enough new business to ensure growth.
And when that happens month after month after month……business is great.
Start at the top with a reliable lead generation process and momentum will follow.