If you are a business owner, then you understand how important it is to have your website well ranked in the search engines, particularly in Google. You know that search engine optimisation (SEO) helps your website show up in Google’s index when users search for keywords related to your site. But do you know the other reasons SEO is so important to your website and business?
SEO Builds Credibility and Loyalty
Users trust Google. So if Google trusts your website enough to rank it at the top of the search engine results for the keywords you choose, then users will trust your website, too. And since your site popped up under relevant keywords, chances that the site will meet users’ needs increase. This not only builds credibility, but loyalty, too. SEO puts your site in the perfect position at just the right time.
SEO Helps Boost Social Media Sharing
Nearly every business is on social media these days. The power of sharing is undeniable. It is sometimes, though, a struggle to attract visitors to a Facebook page or followers to a Twitter account. One way to do this is with a link on your website that points to your company’s social media platforms. The more visitors you have on your website thanks to SEO, the more people you can send to your Facebook, Twitter, LinkedIn and other social media accounts where users can share information about your company.
SEO Traffic Converts Well
People use the search engines to look for solutions. What is the safest car to buy? What company can transport a horse across the country at the best price? What is the best camera for sports photography? If your company’s website is the one that pops up offering the solution a user needs at the exact moment that he needs it, then your chances of a sale increase substantially. This is the power of SEO. It brings interested visitors to your site in ways that no other marketing strategy does.