Every business needs an audience if it wants to thrive. And that audience needs to know you, like you and trust you before they decide to buy anything from you.

So your biggest asset isn’t your advertising, or your website, or your big shiny office.

Your biggest asset is your “opted-in” list.

This is the list of people who have chosen to follow you, to learn more from you, to stay in touch with you.

It is usually an email database of people who have “opted-in”. But it could also be the people who have decided to follow you online, especially in Facebook or LinkedIn Groups.

If you can encourage people to opt-in to your “list” you then have the opportunity to educate, inform and eventually invite them to do business with you.

And the great thing is, you don’t need to “sell” to them because they elected to follow you. They have self-identified as potential clients.

Build your list and the clients will follow.

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