Celebrating 20 Years of Sticky
Twenty Years. Hundreds of Clients. One Relentless Focus on Results. On 1 September 2025, Sticky Digital turns 20. Two decades of growth, innovation, and…
Google Ads vs Facebook Ads for Newcastle Brick‑and‑Mortar Businesses: Which Delivers Better ROI?
By Craig Wilson — Digital Marketing Consultant at Sticky Digital Key Takeaways Google Ads is ideal for high-intent search traffic (e.g. “pizza near me”) Facebook…
You Don’t Need More Traffic — You Need a Better Conversion Strategy
Why increasing leads starts with fixing what happens after the click By Craig Wilson Digital Marketing Consultant at Sticky Digital Key Takeaways Most SMEs focus…
Is Your Marketing Working — Or Just Making Noise?
How to tell if your current marketing is actually moving the needle (and what to do if it’s not) By Craig Wilson Digital Marketing Consultant…
Marketing Red Flags: How to Spot a Cookie‑Cutter Strategy Before It Hurts Your Business
By Craig Wilson — Digital Marketing Consultant at Sticky Digital Key Takeaways Beware agencies using one-size-fits-all strategies—they often miss your business’s unique needs and goals.…
SEO Guarantees, Cheap Packages & Instant Results: What to Avoid When Hiring a Marketing Agency
Key Takeaways: Be wary of agencies promising instant SEO results or guaranteed rankings — they’re red flags. Cheap SEO packages often involve shortcuts that can…
Broad Match Keywording for Google Ads: What Newcastle SMEs Should Know Before Wasting $
Key Takeaways: Broad match keywords can quickly drain ad budgets if mismanaged. Google’s AI-driven matching is helpful — but not foolproof. Negative keywords, conversion tracking,…
What Makes a Marketing Campaign Actually Work? (And How to Spot a Bad One)
By Craig Wilson — Digital Marketing Consultant at Sticky Digital Key Takeaways Effective marketing campaigns align with clear business goals and customer needs Common red…
From Local to Leading: How Newcastle SMEs Can Compete with Big Brands Online
By Craig Wilson — Digital Marketing Consultant at Sticky Digital Key Takeaways Newcastle SMEs can compete with national brands online by being smarter and more…
How to Get More Enquiries Without Increasing Your Ad Spend
By Craig Wilson — Digital Marketing Consultant at Sticky Digital Key Takeaways You don’t always need a bigger budget — you need smarter strategy Improving…
Why Great Marketing Isn’t Cheap — And Cheap Marketing Isn’t Great
By Craig Wilson — Digital Marketing Consultant at Sticky Digital Key Takeaways Cheap marketing often leads to poor results, rework, or wasted spend Great marketing…
The Real Cost of Doing Nothing: Why Waiting to Market Your Business Hurts More Than You Think
By Craig Wilson — Digital Marketing Consultant at Sticky Digital Key Takeaways Delaying marketing results in lost visibility, missed opportunities, and slower growth Competitors who…