Digital Marketing Blog

How does semantic search affect SEO?

– Craig Wilson Semantic search is a method of understanding the intent behind a search query, rather than just matching keywords to a webpage. It…
SEO for local business

SEO plan for local businesses

– Craig Wilson An SEO plan for local businesses should focus on targeting local keywords and building local citations and links. Here are some steps…
FAQs

Why FAQs are important in search

– Craig Wilson Frequently Asked Questions (FAQs) are important in search because they help provide users with the information they are looking for and can…

Google Ads vs SEO: pros and cons

Google Ads and SEO are both methods of increasing website visibility and driving traffic to a website, but they have different advantages and disadvantages. It…

How to build a successful SEO campaign

Building a successful SEO campaign requires a strategic approach and a focus on both on-page and off-page optimisation. Here are the initial steps that should…

Search ranking factors in 2023

– Craig Wilson Search is still a crucial element of many of our client’s marketing strategies. Search allows customers to easily find and access information…